Saturday, May 23, 2020

New York City Of Red Hook Essay - 953 Words

Red Hook had declined from a vibrant, working-class waterfront community into a notorious hotbed of drug-related violence, cut off from the rest of New York City and the rest of Brooklyn by an elevated highway and a lack of public transportation, the citizens of Red Hook were despite for a much needed change. By looking at the success that followed from Manhattan’s first community court, the citizens of Red Hook believed that the same success could be achieved in their neighborhood as well. Thus, in the year 2000, the community of Red Hook opened its doors to its new courthouse, which was once a vacant school house. In 1938, New York City built its first high-rise public housing development in the community of Red Hook, which consisted of 27 building that contained over 2,500 apartments. In the late 1950’s the citizens of Red Hook saw many of its jobs going to the ports of New Jersey and to more convenient areas of New York City, the Red Hook community saw its population fall nearly half in less than forty years. By the 1990 Census, the population had become predominantly Black and Hispanic, with over 70 percent of the community residing in the housing projects. The median income of the community was less that 9,500 less than one- third of the median New York City as a whole and over 30 percent of the area working age men were unemployed. Over 78 percent of Red Hook’s children were being raised by a single parent or a non-parent, while six percent of adults aged 25 andShow MoreRelatedCommunity Justice And Criminal Justice980 Words   |  4 Pagesactions of the sentencing process and they rarely are involved in the judicial outcomes of those actions. Thus, by involving local organizations, churches, local businesses, social service providers, criminal justice agencies, and community members, a new and pioneering tactic to deal with local crime issues can be found. Community courts often deal with habitual offenders who commit low level crimes. Low level crimes usually consist of non- violent crimes, but they are usually charged with qualityRead MoreThe Red Hook Justice Center981 Words   |  4 Pagescomprise community Courts are based on: community engagement, Collaboration with outside agencies and groups, Defendant accountability, and Enhanced information. As the planners of the Red Hook Justice center’s they looked at addressing two primary goals. Reducing crimes and improving quality of life within the Red Hook neighborhood. By combing aspects of the broken window theory, such as aiming to deter minor crimes with the involvement of the community and a drug court like program, that helped toRead More Crazy Horse Essay1453 Words   |  6 Pagesshooting it] with four arrows while riding next to it in a fast chase, (Hook 13). When Curly was twelve, he and some other young Indians of his tribe went to chase horses on one of the nearby plains. Curly caught one of the horses with his rawhide rope, and before the afternoon was over, he had tamed the horse. He brought the horse back to his tribe and his father gave him a new name of Horse Looking, (Hook 15) but this new name did not stick. In 1854 Curly visited the Brules camp with his tribeRead MoreNew York City Of New Jersey849 Words   |  4 PagesThere is a house located thirty-five minutes outside of New York City. In the state of New Jersey, the bricked cap cod lies in the quiet suburban town named Bloomfield. In this town, on Spring Street, residences have blooming front lawns filled with different flowers and plants. With a street named Spring and a town named Bloomfield, it is no coincidence that Spring Street and its town is filled with such an array of color. However, although Spring Street is filled with lively landscapes, most ofRead MoreEssay on The Effects of the Atomic Bomb1601 Words   |  7 Pagespeople both emotionally and physically will be addressed. â€Å"The bombs marked both an end and a beginning—the end of an appalling global conflagration in which more than 50 million people were killed and the beginning of the nuclear arms race and a new world in which security was forever a step away and enormous resources had to be diverted to military pursuits†.2 They planned to invade Kyusha in the South on November 1st, and Tokyo and the Kanto area in Honshu in March of 1946. There was a longRead MoreIn Broad Daylgith by Ha Jin Essay1525 Words   |  7 PagesBroad Daylight† is about Mu Ying, nicknamed Old Whore. She has affairs with different men and is publicly denounced and paraded before the community by the Red Guards who travel from another city and happen to know her bad name. Her dwarf peddler husband Meng Su tries to rescue her from the public humiliation, only to be humiliated himself by the Red Guards, the spectators and his wife as well. Finally, he is found crushed by a train, and Mu Ying lies alone at bus stop, deranged. Written from the pointRead MoreEddies Death in Arthur Millers A View From the Bridge Essay examples1237 Words   |  5 PagesBridgeà ¢Ã¢â€š ¬Ã‚ ¦the gullet of New York Arthur Miller was born on October 1915, in New York City. His parents were both immigrants to the USA. Millers family lived in prosperity due to the success of his fathers clothing manufacturing business. However as the clothing manufacturing collapse, the family became bankrupt, with the American Economy as a whole following the Wall Street crash. Following the Wall Street crash, Miller worked as a longshoreman in New Yorks Brooklyn harbourRead MoreMy Experience At An Nyc Real Estate Office1469 Words   |  6 Pagestime showing potential clients different luxury apartments, so I met lots of new people. Being single worked well for me, and after ending a long relationship, I was glad to have the freedom. I spent a lot of times showing people around the city, taking them to nice restaurants, Broadway Musicals. Life was great. One particular day I had to show a condo off to a new client, he was from Ohio and had only been to New York one time. He had recently gotten a job at a major investment firm and neededRead MoreThe Top Five Coffee Shops Essay1686 Words   |  7 PagesTop List is always subjective, in my opinion. There will probably be people in my town of Johnson City, Tennessee, who will disagree with the top 3 coffee shops that I have chosen. However, I think that these three independent coffee shops, which are all quite different, are exceptionally good. Beasley s Southern Bistro Beasley s Southern Bistro, located at 2203 McKinley Road in Johnson City (locals will remember the building as the old Klopman Mills), moved from its location on South RoanRead MoreMy Side of the Mountain by Jean Craighead Essay1290 Words   |  6 PagesMy Side of the Mountain is a remarkable novel written by Jean Craighead George (1991). It addresses issues such as nature, independence and adventure. In the book, Sam Gribley, a boy from New York, runs away from home to live in the woods. Throughout this essay, I am going to talk about the things and the character traits that a person such as Sam needs in order to accomplish his or her goals. In the book, Sam’s goals were to reach indepence and to survive using the resources in the woods. For example

Monday, May 11, 2020

Standardization And Adaptation Of International Marketing

1.2 standardization vs adaptation Nowadays people always argue should we use the same standard for worldwide or using different strategies for different countries in the modern world. People who are using standardization strategy in international marketing. First of all, the development of the technology had made the world become a village, that means each country and their people are closer than ever before. (David A, 2013) Base on this opinion, the individual markets are not along isolated at all; globalization makes every individual market became a global market, every market can affect other markets. For instance, the U.S. subprime mortgage crisis can not only affect nearly countries like Mexico, Canada, but also affects the worldwide economy. Secondly, the popular culture makes a different country’s cultural mixing as one; because of the development of communication, different country’s culture can also affect each other. For example, you can find so many Chinese restaurants in the UK, but most of them are supplied non-traditional Chinese food which mixing Japanese flavor or Korean cooking method. In their opinion, that means people are easier to adapt new thing than ever before, so they can make a standardization for all markets. Thirdly, the global market had become more open than before. Most countries are opening up their markets, that means the political barriers are becoming lower for international companies which using standardization strategy. (Poulis andShow MoreRelatedStandardization Versus Adaptation in International Marketing2205 Words   |  9 PagesStandardization versus Adaptation in International Marketing Introduction The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a business’ operations, such as RD, finance, production, organizational structure, procurement, and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudesRead MoreStandardization Versus Adaptation in International Marketing2213 Words   |  9 PagesStandardization versus Adaptation in International Marketing Introduction The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a business’ operations, such as RD, finance, production, organizational structure, procurement, and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudesRead MoreCritical Analysis of Standardization and Adaptation in International Marketing2462 Words   |  10 Pagesdecision faced by the company to choose between standardization and adaptation in its operations, products or services. It has been one of the important and most popular research topics since 1960s to understand whether standardization is better or adaptation for marketing mix in international marketing. The increasing role of international expansion of business across the borders has also increased the focus of companies towards the international marketing strategies. It is also a biggest challenge forRead MoreInternational Standardization And Adaptation Of Shiseido s Marketing Strategy1944 Words   |  8 Pagesstandardisation and adaptation of Shiseido’s marketing strategy in Chinese and U.K market. The first part is literature review on the topic of international standardization and adaptation. The second part is the main body of the essay. Then last part will give companies some marketing recommendations according to the analysis of internal and external. 1. Literature Review The literature on international marketing tactics debates two significant points of view. Some researchers support the international standardizationRead MoreAdaptation vs. Standardization in International Marketing – the Country-of-Origin Effect9552 Words   |  39 PagesInnovative Marketing, Volume 3, Issue 4, 2007 Demetris Vrontis (Cyprus), Alkis Thrassou (Cyprus) Adaptation vs. standardization in international marketing – the country-of-origin effect Abstract The literature on international marketing presents a confrontation between two mainstream schools of thought regarding international marketing. The one supports the standardization approach and argues that multinational companies’ behavior should be uniform to minimize total costs and promote a globalRead MoreStandardization in International Marketing Strategy Is Doomed to Failure: Literature Review and Methodological Critique1577 Words   |  7 PagesStandardization in International Marketing Strategy is doomed to failure: Literature review and methodological critique. The literature on standardization of international marketing strategy has rapidly increased in amount since Levitt (1983) suggested the main concept that business strategies and their influences on firm performance should be universal through national markets which are very much alike culturally, economically and politically, in spite of limited empirical evidence focusedRead MoreAdvantages And Disadvantages Of Standardized Marketing1597 Words   |  7 Pages Overall, standardized marketing can reduce costs and facilitate the unified control and management of enterprises, which focus on brand development (Katsikeas, Samiee Theodosiou, 2006), while Zou, Andrus and Wayne Norvell (1997) believed that brand loyalty is different from the risk perception of products from different countries, which indicates the adaptation strategy of product and advertising. Both of them have their own advantages and disadvantages (Theodosiou Leonidou, 2003). Due to differentRead MoreInternational Advertising : Theory And Approach925 Words   |  4 PagesInternational Advertising: Theory Approach International advertising is becoming more complex due to the varieties in both the theoretical approach and application. is a complex concept that varies drastically in both theoretical approach and application. The emerging global consumer culture is affecting international marketing theories and in return, international promotional mix decisions. American culture is dominating the global markets due to the use and application of international advertisingRead MoreMarketing Communication Strategies For International Marketing Essay1531 Words   |  7 Pages Generally, two types of market approaches are considered to go for global marketing and those †¢ Global Approach †¢ Customized Approach QUESTION 9: Which strategy will you use for your product-standardization, extension, adaptation and invention? ANSWER: Some of the important product communication strategies used in international marketing are as follows: A product can be marketed abroad only with the help of a communication strategy, which is what conveys the promotional theme to consumersRead MoreInternational Marketing Strategy1738 Words   |  7 PagesMARKETING ESSAY In affluent societies, one observes a growing fragmentation of markets, buyers requesting more and more products adapted to their specific needs. How can we reconcile this fact with the objectives of global marketing that emphasises a strategy of standardisation of products and brands across the entire world? Executive Summary: Companies developing a global marketing strategy must consider its impact and influence on the company. Crucial for development of global marketing strategy

Wednesday, May 6, 2020

Raisin in the Sun Free Essays

McNevin O’GarroJanuary 7, 2013 EnglishPeriod: 9 A Raisin in the Sun Lena, Walter, Ruth, and Beneatha are all members of the family named Youngers. The name derives from Walter Senior, Lena’s husband and Walter Jr. and Beantha’s father. We will write a custom essay sample on Raisin in the Sun or any similar topic only for you Order Now He worked tirelessly in construction, to the point where he finally passed away after such a long period hard work. Along with his death although came a pension worth ten thousand dollars toward the family. All the members of the family have dreams that are deferred throughout the story A Raisin in the Sun. Walter Jr. is a chauffeur who drives wealthy white people around for pay. With the pension from his father’s death he was striving to create his own liquor store. The ten thousand dollars that came in a check to the younger’s apartment was his catalyst to start of his business. During the story Walter says â€Å"Damn my eggs†¦damn all the eggs that ever was† in this quote Walter is signifying that all the dreams he had aren’t being supported by his wife or his mother so he might as well give up on them. Also when the check came and Walter’s partner, Willy Harris, stole seven thousand dollars out of the younger’s possession Walter’s dream was deferred. Lena also known as, Mama, in the younger’s household has a dream of a beautiful garden where she can have multiple different gorgeous flowers, growing around, aside from her single plant that she is nurturing in the apartment with barebones necessities. â€Å"Well, I always wanted me a garden like I used to see sometimes at the back of the houses down home. This plant is close as I ever got to having one. † This quote explains Mama’s dreams towards having a better garden for her to care for her flowers. When the money was stolen, Mama had already put a down payment down on the family’s new home in Clybourne Park. Mama showed a strong powerful disappointment in Walter for not being able to responsibly take care of the family’s money for even a minor period of time. Her dreams toward a luscious garden were deferred right then and there. Ruth, Walter Jr. ’s wife who has wanted to escape from her rat hole of an apartment for many years, but hasn’t’ raised enough funds to ascertain better living arrangements. She works a job as a maid for wealthier lot of people outside of her apartment. The check coming in, Ruth felt that the money should all have been spent on Lena due to it officially being her property to which Walter disagreed since he could use it to start to his liquor store investment. After learning of the loss of the money, Ruth was very saddened to think that she was not going to make it out of the apartment before her newborn child would be born. When Walter finally took pride into his family and accepted the offer from the Clybourne Park representative, Mr. Linder, she expressed how happy she was to finally escape from the apartment â€Å"All I can say is—if this is my time in life—my time—to say goodbye—to these cracking walls! —and these marching roaches! —and this cramped little closet which ain’t now or never was no kitchen! . . then I say it loud and good, Hallelujah! and goodbye misery . . . I don’t never want to see your ugly face again! † She personified the apartment as to having an ugly face in which she didn’t want to see again knowing she was moving up to a better place. Beneatha,Walter’s sister, who dreams of getting past the oppressive lifestyle she lives under due to th e time period she lives in with oppression on both blacks, and women. Her being both, just set her back double times as much for her dream to become a doctor. With the money from the check Beneatha had a lot of hope of easily being put through her medical schooling year where she would earn her degree, to which she could become a fully realized doctor. When she learned of the robbery from their family of the ten thousand dollars she felt absolutely dead inside knowing that she would never rise above the oppressive world the existed in. Well – I do – all right? – thank everybody! And forgive me for ever wanting to be anything at all! (Pursuing him on her knees across the floor) FORGIVE ME, FORGIVE ME, FORGIVE ME! Beneatha at one point yells out for which she doesn’t know what to do with her life when all she done is strive but never attain positive results. After all the families troubles, worries, and problems they decide ultimately to move on into their new home in Clybourne Park and experience life there. Although most of the family member’s dreams are deferred they still manage to prosper in life and look ahead rather than back at what was, but instead into the future of opportunities awaiting them at their new community. How to cite Raisin in the Sun, Essay examples Raisin in the Sun Free Essays McNevin O’GarroJanuary 7, 2013 EnglishPeriod: 9 A Raisin in the Sun Lena, Walter, Ruth, and Beneatha are all members of the family named Youngers. The name derives from Walter Senior, Lena’s husband and Walter Jr. and Beantha’s father. We will write a custom essay sample on Raisin in the Sun or any similar topic only for you Order Now He worked tirelessly in construction, to the point where he finally passed away after such a long period hard work. Along with his death although came a pension worth ten thousand dollars toward the family. All the members of the family have dreams that are deferred throughout the story A Raisin in the Sun. Walter Jr. is a chauffeur who drives wealthy white people around for pay. With the pension from his father’s death he was striving to create his own liquor store. The ten thousand dollars that came in a check to the younger’s apartment was his catalyst to start of his business. During the story Walter says â€Å"Damn my eggs†¦damn all the eggs that ever was† in this quote Walter is signifying that all the dreams he had aren’t being supported by his wife or his mother so he might as well give up on them. Also when the check came and Walter’s partner, Willy Harris, stole seven thousand dollars out of the younger’s possession Walter’s dream was deferred. Lena also known as, Mama, in the younger’s household has a dream of a beautiful garden where she can have multiple different gorgeous flowers, growing around, aside from her single plant that she is nurturing in the apartment with barebones necessities. â€Å"Well, I always wanted me a garden like I used to see sometimes at the back of the houses down home. This plant is close as I ever got to having one. † This quote explains Mama’s dreams towards having a better garden for her to care for her flowers. When the money was stolen, Mama had already put a down payment down on the family’s new home in Clybourne Park. Mama showed a strong powerful disappointment in Walter for not being able to responsibly take care of the family’s money for even a minor period of time. Her dreams toward a luscious garden were deferred right then and there. Ruth, Walter Jr. ’s wife who has wanted to escape from her rat hole of an apartment for many years, but hasn’t’ raised enough funds to ascertain better living arrangements. She works a job as a maid for wealthier lot of people outside of her apartment. The check coming in, Ruth felt that the money should all have been spent on Lena due to it officially being her property to which Walter disagreed since he could use it to start to his liquor store investment. After learning of the loss of the money, Ruth was very saddened to think that she was not going to make it out of the apartment before her newborn child would be born. When Walter finally took pride into his family and accepted the offer from the Clybourne Park representative, Mr. Linder, she expressed how happy she was to finally escape from the apartment â€Å"All I can say is—if this is my time in life—my time—to say goodbye—to these cracking walls! —and these marching roaches! —and this cramped little closet which ain’t now or never was no kitchen! . . then I say it loud and good, Hallelujah! and goodbye misery . . . I don’t never want to see your ugly face again! † She personified the apartment as to having an ugly face in which she didn’t want to see again knowing she was moving up to a better place. Beneatha,Walter’s sister, who dreams of getting past the oppressive lifestyle she lives under due to th e time period she lives in with oppression on both blacks, and women. Her being both, just set her back double times as much for her dream to become a doctor. With the money from the check Beneatha had a lot of hope of easily being put through her medical schooling year where she would earn her degree, to which she could become a fully realized doctor. When she learned of the robbery from their family of the ten thousand dollars she felt absolutely dead inside knowing that she would never rise above the oppressive world the existed in. Well – I do – all right? – thank everybody! And forgive me for ever wanting to be anything at all! (Pursuing him on her knees across the floor) FORGIVE ME, FORGIVE ME, FORGIVE ME! Beneatha at one point yells out for which she doesn’t know what to do with her life when all she done is strive but never attain positive results. After all the families troubles, worries, and problems they decide ultimately to move on into their new home in Clybourne Park and experience life there. Although most of the family member’s dreams are deferred they still manage to prosper in life and look ahead rather than back at what was, but instead into the future of opportunities awaiting them at their new community. How to cite Raisin in the Sun, Papers

Friday, May 1, 2020

Strategic Management for Accounting Research-myassignmenthelp

Question: Discuss about theStrategic Management for Accounting Research. Answer: Introduction In the business report of 2014 the CEO of Unilever Paul Polman, have highlighted about the fact that significant economic headwinds and weak market that the company has to deal with. The main strategy of Unilever is to focus of being the leading organization within the market. They also have enjoyed high rate of market growth. The four major product groups of Unilever include personal care, refreshments, food and home care. Being one of the international organizations, the company had implemented aggressive strategy that has helped them to improve upon the market share. The aim of the current report is to discuss various aspects of the strategic management policies that are being implemented by Unilever. The operational strategies that are being implemented within the organization by the CEO are also discussed in the overall report with the help of various answers. Company Background The Unilever is a leading organization in the food industry which has a global presence and a good reputation in the world market. The organization has varied a product line which includes personal care, food refreshments, home care etc. They primarily focus on the quality delivery of the products and services at competitive prices. The organization has a good number of competitors in the world market; some of them are PG, Wal-Mart etc. Long Term Objectives The objectives are the outcome which the organization has to achieve so as to meet its requirements like the profitability, competitive advantage etc. the long term objectives are the goals which are supposed to be achieved in a time period of one or two years. When planning the long term objective it is essential that the organization should follow certain criteria which make it more effective and result oriented (Daspit et al, 2017). For the organization Unilever in order to attain competitive advantage, sustainability etc it is essential to have strong long term objectives. For the new CEO Paul Polman of the organization Unilever some criteria for the formulation of the long term objectives can be recommended. Considering four among the criteria of long term objectives a grand strategy is developed for the Unilever in order to enhance its performance. The long term objectives of Unilever that are used in the process of strategy implementation will help in the process of dealing with most the challenges. The following are the most important criteria long term objectives: Profitability: It is important for the large scale organizations to improve upon the range of their profit that will help in the process of dealing with the sustainability for longer period (Pearce and Robinson, 2005). It is the duty of the CEO to focus on the levels of profit that can help them in the process of long terms strategy development process. One of the major characteristics of the strategically managed firms is to set long-term objectives of profit. This is mainly expressed in the forms of earnings and the value of the share or the equity that is obtained in exchange. The CEO needs to monitor the value of the share that can be used as the parameter to measure the level of profit and growth of the organization. Productivity: Productivity is also one of the important components of the strategy that are being implemented as a part of the strategy. Business firms that can improve upon the rate of production can easily help to improve upon the profitability. As the CEO of the Unilever Company, it is important to implement strategy that can help to improve upon the rate of productivity of the products. The rate of production for the large scale organizations generally depends upon the performance level of the workers. It is thus important to improve upon the strategy that can help to motivate the workers to improve upon the level of performance. The CEO also needs to bring about the latest process of innovation that is also one of the important parts of improving the rate of productivity. Competitive Position As the world of business environment is getting tougher, it is essential for the large scale organizations to have better competitive advantage. It is the duty of the CEO in the context to have better competitive policies in terms of pricing and quality of the products. The long term strategy is one of the main parameters of the Unilever Company to gain significant competitive advantage over the rivals. Employee Development: The development of the performance level of the employees with the personal development and training program can help them in the process of job security. It is the duty of the CEO to ensure that all the employees within the organization are able to develop upon the working skills as part of the training program. This is one of the important part of the long term stagey that can help the company to have long-term relationship with the employees and thereby able to decrease the rate of employee turnover. For meeting these criteria Mr. Paul can document the long term objective in a written formant and can be circulated so that all the employees can read and understand it well. Sessions can be conducted so as to provide training to the employees and can interact with them effectively. This can enhance the understandability level and hence can add value to the effectiveness of the long term objectives. Operational Strategies The operational strategies are the approach adopted by the organization in order to achieve the objective effectively. Through the implementation of the effective operational strategies the organizations can enforce an effective systems within the organization through which the objective achievement, maximum utilization of the resources etc will become practical and easier. Some operational strategies can be recommended to the Mr. Paul so as to enhance the effective performance of the organization (Gabler et al, 2017). Being customer oriented: This is an operational strategy adopted by the organizations so as to gain competitive advantage and customer loyalty. Winning the hearts of the customer is essential to sustain in the competitive market. For example the Unilever can focus on identifying the needs and expectations of the target customers in terms of food, personal care, refreshments etc. Meeting those needs, can make it customer oriented and can make the customers satisfied. Customer orientation can make Unilever to enhance its performance and reach its objectives effectively (Clougherty et al, 2017). Forward integration: Under this operational strategy there is a vertical integration of the business activities of the organization. Through this strategy the organization can implement a direct distribution of the products and service. In case of Unilever, Mr. Paul can focus on supplying its products like personal care, refreshments etc to the market place directly. It can open its own outlet where the customer can access all its products and services which can enhance the brand image and quality delivery of the products. Market Development: Another operational strategy which the organization Unilever can adopt is the market development through which it can enhance its number of branches towards new and also in the existing market places. Mr. Paul can focus on identifying the opportunities in the new and in the existing market and can open new branches. This strategy can enhance the accessibility of the products to the customers which can make them satisfied. Once a product become inaccessible in a market it can swiped away from the market. Hence through market development operational strategy the organization Unilever can enhance the percentage of accessibility (Fan et al, 2017). Management Accounting Strategies Management accounting is the system or the component of the management which provides statistical information to the managers which enables the management to make appropriate decisions. This provides financial information and advice to the management which can be utilized for the business development, appropriate decision making process etc (Cooper., Ezzamel Qu, 2017). Some of the management accounting strategies which can be recommended for the organization Unilever is discussed below . Acquiring capital to implement strategies: For the implementation of a strategy raising capital or fund is essential. For example for the operations strategy market development of the Unilever, it is essential to have sufficient funds so as to make it a successful operation. This management accounting practice enforces two sources of capital which is the credit and the debit which enables the management to acquire capital. This strategy can support the Unilever to get sufficient capital to open new branches in new markets without affecting the profitability of the organization (Turner et al, 2017). Management Information System: The MIS is computerized software which is a database containing various information. This software provides periodic report to the managers about the statistical information so that they can make decisions appropriately. The Organization Unilever can make use of this approach of management accounting so as to make the forecast, decision making etc accurate. For example when making decision about the target market the MIS can contribute accurate statistical information regarding the new market which can make the strategy effective and successful (Goddard, Simm, 2017). Projected financial statements: This is another management accounting which the organization Unilever can adopt which makes the management to examine the results and outcomes of various strategies adopted. This type of the management accounting strategy can be considered as the analysis the impact of various implementation decisions. For example for the market development strategy of the organization Unilever the projected financial statements can be utilized to analyze expenditure incurred in it and its impact on the operations of the organization, profitability etc (Lapsley, Rekers, 2017). Sales and Marketing Strategies The principles of marketing form the guideline for the managers to perform the marketing and promotional activities effectively. There are various components in the marketing principles which can shape the marketing activities and can generate relevant awareness in the mind of the target audience. Some of the sales and marketing strategies which Mr. Paul can adopt in order to enhance the effective performance of Unilever are discussed here. Digital Marketing: This can be one of the most effective marketing strategy which the organization Unilever can adopt in order to enhance the responses. For example, almost all the target audiences are using smart phones and are having the internet in their hands. If the Unilever is promoting their video advertisements through the social network then the probability of its reaching the target audience is very high and obviously the response will also be relevant (Malshe, Khatib, 2017). Sponsorship: Sponsoring a specific event or a charity social work can definite boot the reputation of the organization which can act as an indirect marketing. When the current market is taken into consideration the reputation and credibility of the organization is very much important for the sustainability of the organization. For example the organization Unilever can sponsor the sport events, can sponsor for the children education fund etc. These activities can make Unilever more visible in the market and hence can achieve competitive advantage (Siau, Yang, 2017). Public Relations: The maintenance of good public relations or maintaining good relationship with the customers can also be a wonderful sales or marketing strategy. For example the organization Unilever can maintain good relationship with the customers through proper customer engagement process, providing proper response to the customers, accepting the feedback etc. This can generate higher degree of customer loyalty which is very essential for the success of the organization (Jarach, 2017). Human Resources and Risk Management Strategies The human resources are the assets of the organization that plays a vital role in the success, goal achievement, profit generation etc. Hence it becomes essential to formulate effective human resources and risk management strategies so as to manage and maintain the human resources. Some of the human resources and the risk management strategies which can be recommended for the organization Unilever are discussed here. Maintaining Work Life balance: Work place flexibility is the best option which an organization can provide to their employees. The organization can offer flexible work timing to the employees so that they can also concentrate on their family life. This can make the human resources more committed and loyal towards the organization. For the maintenance of the work life balance it is also essential that the Unilever should provide holidays, tours and travel schemes etc which can cherish the employees (Deresky, 2017). Implementing and effective organizational culture: Through an effective organizational culture the organization like Unilever can shape a disciplined and harmonious working atmosphere which can produce good outcomes and will make the employees more potential. The HRM of the Unilever can also focus on the same in building up an effective organizational culture which can make the employees more productive. There can be a proper code of conduct, proper training programs, motivating approaches etc which can make the human resources to actively participate for the success of the long term objectives (Hopkin, 2017). Career oriented working atmosphere: The HRM of the Unilever can focus on the human resource development practices through the implementation of career development programs. For example the employees can be provided with training and development, certification courses etc as per the changes in the market which can make their career developed and secured. Conclusion A report which highlights various strategic management principles and practices has been prepared. An organization Unilever is taken into consideration and various recommendations has been discussed so as to enhance its performance. Reference Clougherty, J. A., Kim, J. U., Skousen, B. R., Szcs, F. (2017). The Foundations of International Business: Cross?Border Investment Activity and the Balance between Market?Power and Efficiency Effects. Journal of Management Studies, 54(3), 340-365. Cooper, D. J., Ezzamel, M., Qu, S. Q. (2017). Popularizing a management accounting idea: The case of the balanced scorecard. Contemporary Accounting Research. Daspit, J. J., Chrisman, J. J., Sharma, P., Pearson, A. W., Long, R. G. (2017). A Strategic Management Perspective of the Family Firm: Past Trends, New Insights, and Future Directions. Journal of Managerial Issues, 29(1), 6-29. Deresky, H. (2017). International management: Managing across borders and cultures. Pearson Education India Fan, Y., French, M. L., Duray, R., Stading, G. L. (2017). Service strategy to improve operational capabilities in the public sector. The Service Industries Journal, 1-23. Gabler, C. B., Panagopoulos, N., Vlachos, P. A., Rapp, A. (2017). Developing an Environmentally Sustainable Business Plan: An International B2B Case Study. Corporate Social Responsibility and Environmental Management. Goddard, A., Simm, A. (2017). Management accounting, performance measurement and strategy in English local authorities. Public Money Management, 37(4), 261-268. Hopkin, P. (2017). Fundamentals of risk management: understanding, evaluating and implementing effective risk management. Kogan Page Publishers. Jarach, D. (2017). Airport marketing: Strategies to cope with the new millennium environment. Routledge. Lapsley, I., Rekers, J. V. (2017). The relevance of strategic management accounting to popular culture: The world of West End Musicals. Management Accounting Research, 35, 47-55. Malshe, A., Al-Khatib, J. A. (2017). A repertoire of marketers' trust-building strategies within the sales-marketing interface. Journal of Personal Selling Sales Management, 1-15. Pearce, J. A. and Robinson, R.B. (2005). Chapter 6: Formulating Long-Term Objectives and Grand Strategies. Strategic Management: Formulation, Implementation and Control. 9th Edition. New York: McGraw-Hill Irwin. pg. 191-227 Siau, K., Yang, Y. (2017, May). Impact of Artificial Intelligence, Robotics, and Machine Learning on Sales and Marketing. In Twelve Annual Midwest Association for Information Systems Conference (MWAIS 2017), Springfield, Illinois. Turner, M. J., Way, S. A., Hodari, D., Witteman, W. (2017). Hotel property performance: The role of strategic management accounting. International Journal of Hospitality Management, 63, 33-43. Wheelen, T. L., Hunger, J. D. (2017). Strategic management and business policy. pearson.