Standardization And Adaptation Of International Marketing

1.2 standardization vs adaptation Nowadays people always argue should we use the same standard for worldwide or using different strategies for different countries in the modern world. People who are using standardization strategy in international marketing. First of all, the development of the technology had made the world become a village, that means each country and their people are closer than ever before. (David A, 2013) Base on this opinion, the individual markets are not along isolated at all; globalization makes every individual market became a global market, every market can affect other markets. For instance, the U.S. subprime mortgage crisis can not only affect nearly countries like Mexico, Canada, but also affects the worldwide economy. Secondly, the popular culture makes a different country’s cultural mixing as one; because of the development of communication, different country’s culture can also affect each other. For example, you can find so many Chinese restaurants in the UK, but most of them are supplied non-traditional Chinese food which mixing Japanese flavor or Korean cooking method. In their opinion, that means people are easier to adapt new thing than ever before, so they can make a standardization for all markets. Thirdly, the global market had become more open than before. Most countries are opening up their markets, that means the political barriers are becoming lower for international companies which using standardization strategy. (Poulis andShow MoreRelatedStandardization Versus Adaptation in International Marketing2205 Words   |  9 PagesStandardization versus Adaptation in International Marketing Introduction The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a business’ operations, such as RD, finance, production, organizational structure, procurement, and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudesRead MoreStandardization Versus Adaptation in International Marketing2213 Words   |  9 PagesStandardization versus Adaptation in International Marketing Introduction The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a business’ operations, such as RD, finance, production, organizational structure, procurement, and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudesRead MoreCritical Analysis of Standardization and Adaptation in International Marketing2462 Words   |  10 Pagesdecision faced by the company to choose between standardization and adaptation in its operations, products or services. It has been one of the important and most popular research topics since 1960s to understand whether standardization is better or adaptation for marketing mix in international marketing. The increasing role of international expansion of business across the borders has also increased the focus of companies towards the international marketing strategies. It is also a biggest challenge forRead MoreInternational Standardization And Adaptation Of Shiseido s Marketing Strategy1944 Words   |  8 Pagesstandardisation and adaptation of Shiseido’s marketing strategy in Chinese and U.K market. The first part is literature review on the topic of international standardization and adaptation. The second part is the main body of the essay. Then last part will give companies some marketing recommendations according to the analysis of internal and external. 1. Literature Review The literature on international marketing tactics debates two significant points of view. Some researchers support the international standardizationRead MoreAdaptation vs. Standardization in International Marketing – the Country-of-Origin Effect9552 Words   |  39 PagesInnovative Marketing, Volume 3, Issue 4, 2007 Demetris Vrontis (Cyprus), Alkis Thrassou (Cyprus) Adaptation vs. standardization in international marketing – the country-of-origin effect Abstract The literature on international marketing presents a confrontation between two mainstream schools of thought regarding international marketing. The one supports the standardization approach and argues that multinational companies’ behavior should be uniform to minimize total costs and promote a globalRead MoreStandardization in International Marketing Strategy Is Doomed to Failure: Literature Review and Methodological Critique1577 Words   |  7 PagesStandardization in International Marketing Strategy is doomed to failure: Literature review and methodological critique. The literature on standardization of international marketing strategy has rapidly increased in amount since Levitt (1983) suggested the main concept that business strategies and their influences on firm performance should be universal through national markets which are very much alike culturally, economically and politically, in spite of limited empirical evidence focusedRead MoreAdvantages And Disadvantages Of Standardized Marketing1597 Words   |  7 Pages Overall, standardized marketing can reduce costs and facilitate the unified control and management of enterprises, which focus on brand development (Katsikeas, Samiee Theodosiou, 2006), while Zou, Andrus and Wayne Norvell (1997) believed that brand loyalty is different from the risk perception of products from different countries, which indicates the adaptation strategy of product and advertising. Both of them have their own advantages and disadvantages (Theodosiou Leonidou, 2003). Due to differentRead MoreInternational Advertising : Theory And Approach925 Words   |  4 PagesInternational Advertising: Theory Approach International advertising is becoming more complex due to the varieties in both the theoretical approach and application. is a complex concept that varies drastically in both theoretical approach and application. The emerging global consumer culture is affecting international marketing theories and in return, international promotional mix decisions. American culture is dominating the global markets due to the use and application of international advertisingRead MoreMarketing Communication Strategies For International Marketing Essay1531 Words   |  7 Pages Generally, two types of market approaches are considered to go for global marketing and those †¢ Global Approach †¢ Customized Approach QUESTION 9: Which strategy will you use for your product-standardization, extension, adaptation and invention? ANSWER: Some of the important product communication strategies used in international marketing are as follows: A product can be marketed abroad only with the help of a communication strategy, which is what conveys the promotional theme to consumersRead MoreInternational Marketing Strategy1738 Words   |  7 PagesMARKETING ESSAY In affluent societies, one observes a growing fragmentation of markets, buyers requesting more and more products adapted to their specific needs. How can we reconcile this fact with the objectives of global marketing that emphasises a strategy of standardisation of products and brands across the entire world? Executive Summary: Companies developing a global marketing strategy must consider its impact and influence on the company. Crucial for development of global marketing strategy

Raisin in the Sun Free Essays

McNevin O’GarroJanuary 7, 2013 EnglishPeriod: 9 A Raisin in the Sun Lena, Walter, Ruth, and Beneatha are all members of the family named Youngers. The name derives from Walter Senior, Lena’s husband and Walter Jr. and Beantha’s father. We will write a custom essay sample on Raisin in the Sun or any similar topic only for you Order Now He worked tirelessly in construction, to the point where he finally passed away after such a long period hard work. Along with his death although came a pension worth ten thousand dollars toward the family. All the members of the family have dreams that are deferred throughout the story A Raisin in the Sun. Walter Jr. is a chauffeur who drives wealthy white people around for pay. With the pension from his father’s death he was striving to create his own liquor store. The ten thousand dollars that came in a check to the younger’s apartment was his catalyst to start of his business. During the story Walter says â€Å"Damn my eggs†¦damn all the eggs that ever was† in this quote Walter is signifying that all the dreams he had aren’t being supported by his wife or his mother so he might as well give up on them. Also when the check came and Walter’s partner, Willy Harris, stole seven thousand dollars out of the younger’s possession Walter’s dream was deferred. Lena also known as, Mama, in the younger’s household has a dream of a beautiful garden where she can have multiple different gorgeous flowers, growing around, aside from her single plant that she is nurturing in the apartment with barebones necessities. â€Å"Well, I always wanted me a garden like I used to see sometimes at the back of the houses down home. This plant is close as I ever got to having one. † This quote explains Mama’s dreams towards having a better garden for her to care for her flowers. When the money was stolen, Mama had already put a down payment down on the family’s new home in Clybourne Park. Mama showed a strong powerful disappointment in Walter for not being able to responsibly take care of the family’s money for even a minor period of time. Her dreams toward a luscious garden were deferred right then and there. Ruth, Walter Jr. ’s wife who has wanted to escape from her rat hole of an apartment for many years, but hasn’t’ raised enough funds to ascertain better living arrangements. She works a job as a maid for wealthier lot of people outside of her apartment. The check coming in, Ruth felt that the money should all have been spent on Lena due to it officially being her property to which Walter disagreed since he could use it to start to his liquor store investment. After learning of the loss of the money, Ruth was very saddened to think that she was not going to make it out of the apartment before her newborn child would be born. When Walter finally took pride into his family and accepted the offer from the Clybourne Park representative, Mr. Linder, she expressed how happy she was to finally escape from the apartment â€Å"All I can say is—if this is my time in life—my time—to say goodbye—to these cracking walls! —and these marching roaches! —and this cramped little closet which ain’t now or never was no kitchen! . . then I say it loud and good, Hallelujah! and goodbye misery . . . I don’t never want to see your ugly face again! † She personified the apartment as to having an ugly face in which she didn’t want to see again knowing she was moving up to a better place. Beneatha,Walter’s sister, who dreams of getting past the oppressive lifestyle she lives under due to th e time period she lives in with oppression on both blacks, and women. Her being both, just set her back double times as much for her dream to become a doctor. With the money from the check Beneatha had a lot of hope of easily being put through her medical schooling year where she would earn her degree, to which she could become a fully realized doctor. When she learned of the robbery from their family of the ten thousand dollars she felt absolutely dead inside knowing that she would never rise above the oppressive world the existed in. Well – I do – all right? – thank everybody! And forgive me for ever wanting to be anything at all! (Pursuing him on her knees across the floor) FORGIVE ME, FORGIVE ME, FORGIVE ME! Beneatha at one point yells out for which she doesn’t know what to do with her life when all she done is strive but never attain positive results. After all the families troubles, worries, and problems they decide ultimately to move on into their new home in Clybourne Park and experience life there. Although most of the family member’s dreams are deferred they still manage to prosper in life and look ahead rather than back at what was, but instead into the future of opportunities awaiting them at their new community. How to cite Raisin in the Sun, Essay examples Raisin in the Sun Free Essays McNevin O’GarroJanuary 7, 2013 EnglishPeriod: 9 A Raisin in the Sun Lena, Walter, Ruth, and Beneatha are all members of the family named Youngers. The name derives from Walter Senior, Lena’s husband and Walter Jr. and Beantha’s father. We will write a custom essay sample on Raisin in the Sun or any similar topic only for you Order Now He worked tirelessly in construction, to the point where he finally passed away after such a long period hard work. Along with his death although came a pension worth ten thousand dollars toward the family. All the members of the family have dreams that are deferred throughout the story A Raisin in the Sun. Walter Jr. is a chauffeur who drives wealthy white people around for pay. With the pension from his father’s death he was striving to create his own liquor store. The ten thousand dollars that came in a check to the younger’s apartment was his catalyst to start of his business. During the story Walter says â€Å"Damn my eggs†¦damn all the eggs that ever was† in this quote Walter is signifying that all the dreams he had aren’t being supported by his wife or his mother so he might as well give up on them. Also when the check came and Walter’s partner, Willy Harris, stole seven thousand dollars out of the younger’s possession Walter’s dream was deferred. Lena also known as, Mama, in the younger’s household has a dream of a beautiful garden where she can have multiple different gorgeous flowers, growing around, aside from her single plant that she is nurturing in the apartment with barebones necessities. â€Å"Well, I always wanted me a garden like I used to see sometimes at the back of the houses down home. This plant is close as I ever got to having one. † This quote explains Mama’s dreams towards having a better garden for her to care for her flowers. When the money was stolen, Mama had already put a down payment down on the family’s new home in Clybourne Park. Mama showed a strong powerful disappointment in Walter for not being able to responsibly take care of the family’s money for even a minor period of time. Her dreams toward a luscious garden were deferred right then and there. Ruth, Walter Jr. ’s wife who has wanted to escape from her rat hole of an apartment for many years, but hasn’t’ raised enough funds to ascertain better living arrangements. She works a job as a maid for wealthier lot of people outside of her apartment. The check coming in, Ruth felt that the money should all have been spent on Lena due to it officially being her property to which Walter disagreed since he could use it to start to his liquor store investment. After learning of the loss of the money, Ruth was very saddened to think that she was not going to make it out of the apartment before her newborn child would be born. When Walter finally took pride into his family and accepted the offer from the Clybourne Park representative, Mr. Linder, she expressed how happy she was to finally escape from the apartment â€Å"All I can say is—if this is my time in life—my time—to say goodbye—to these cracking walls! —and these marching roaches! —and this cramped little closet which ain’t now or never was no kitchen! . . then I say it loud and good, Hallelujah! and goodbye misery . . . I don’t never want to see your ugly face again! † She personified the apartment as to having an ugly face in which she didn’t want to see again knowing she was moving up to a better place. Beneatha,Walter’s sister, who dreams of getting past the oppressive lifestyle she lives under due to th e time period she lives in with oppression on both blacks, and women. Her being both, just set her back double times as much for her dream to become a doctor. With the money from the check Beneatha had a lot of hope of easily being put through her medical schooling year where she would earn her degree, to which she could become a fully realized doctor. When she learned of the robbery from their family of the ten thousand dollars she felt absolutely dead inside knowing that she would never rise above the oppressive world the existed in. Well – I do – all right? – thank everybody! And forgive me for ever wanting to be anything at all! (Pursuing him on her knees across the floor) FORGIVE ME, FORGIVE ME, FORGIVE ME! Beneatha at one point yells out for which she doesn’t know what to do with her life when all she done is strive but never attain positive results. After all the families troubles, worries, and problems they decide ultimately to move on into their new home in Clybourne Park and experience life there. Although most of the family member’s dreams are deferred they still manage to prosper in life and look ahead rather than back at what was, but instead into the future of opportunities awaiting them at their new community. How to cite Raisin in the Sun, Papers

Strategic Management for Accounting Research-myassignmenthelp

Question: Discuss about theStrategic Management for Accounting Research. Answer: Introduction In the business report of 2014 the CEO of Unilever Paul Polman, have highlighted about the fact that significant economic headwinds and weak market that the company has to deal with. The main strategy of Unilever is to focus of being the leading organization within the market. They also have enjoyed high rate of market growth. The four major product groups of Unilever include personal care, refreshments, food and home care. Being one of the international organizations, the company had implemented aggressive strategy that has helped them to improve upon the market share. The aim of the current report is to discuss various aspects of the strategic management policies that are being implemented by Unilever. The operational strategies that are being implemented within the organization by the CEO are also discussed in the overall report with the help of various answers. Company Background The Unilever is a leading organization in the food industry which has a global presence and a good reputation in the world market. The organization has varied a product line which includes personal care, food refreshments, home care etc. They primarily focus on the quality delivery of the products and services at competitive prices. The organization has a good number of competitors in the world market; some of them are PG, Wal-Mart etc. Long Term Objectives The objectives are the outcome which the organization has to achieve so as to meet its requirements like the profitability, competitive advantage etc. the long term objectives are the goals which are supposed to be achieved in a time period of one or two years. When planning the long term objective it is essential that the organization should follow certain criteria which make it more effective and result oriented (Daspit et al, 2017). For the organization Unilever in order to attain competitive advantage, sustainability etc it is essential to have strong long term objectives. For the new CEO Paul Polman of the organization Unilever some criteria for the formulation of the long term objectives can be recommended. Considering four among the criteria of long term objectives a grand strategy is developed for the Unilever in order to enhance its performance. The long term objectives of Unilever that are used in the process of strategy implementation will help in the process of dealing with most the challenges. The following are the most important criteria long term objectives: Profitability: It is important for the large scale organizations to improve upon the range of their profit that will help in the process of dealing with the sustainability for longer period (Pearce and Robinson, 2005). It is the duty of the CEO to focus on the levels of profit that can help them in the process of long terms strategy development process. One of the major characteristics of the strategically managed firms is to set long-term objectives of profit. This is mainly expressed in the forms of earnings and the value of the share or the equity that is obtained in exchange. The CEO needs to monitor the value of the share that can be used as the parameter to measure the level of profit and growth of the organization. Productivity: Productivity is also one of the important components of the strategy that are being implemented as a part of the strategy. Business firms that can improve upon the rate of production can easily help to improve upon the profitability. As the CEO of the Unilever Company, it is important to implement strategy that can help to improve upon the rate of productivity of the products. The rate of production for the large scale organizations generally depends upon the performance level of the workers. It is thus important to improve upon the strategy that can help to motivate the workers to improve upon the level of performance. The CEO also needs to bring about the latest process of innovation that is also one of the important parts of improving the rate of productivity. Competitive Position As the world of business environment is getting tougher, it is essential for the large scale organizations to have better competitive advantage. It is the duty of the CEO in the context to have better competitive policies in terms of pricing and quality of the products. The long term strategy is one of the main parameters of the Unilever Company to gain significant competitive advantage over the rivals. Employee Development: The development of the performance level of the employees with the personal development and training program can help them in the process of job security. It is the duty of the CEO to ensure that all the employees within the organization are able to develop upon the working skills as part of the training program. This is one of the important part of the long term stagey that can help the company to have long-term relationship with the employees and thereby able to decrease the rate of employee turnover. For meeting these criteria Mr. Paul can document the long term objective in a written formant and can be circulated so that all the employees can read and understand it well. Sessions can be conducted so as to provide training to the employees and can interact with them effectively. This can enhance the understandability level and hence can add value to the effectiveness of the long term objectives. Operational Strategies The operational strategies are the approach adopted by the organization in order to achieve the objective effectively. Through the implementation of the effective operational strategies the organizations can enforce an effective systems within the organization through which the objective achievement, maximum utilization of the resources etc will become practical and easier. Some operational strategies can be recommended to the Mr. Paul so as to enhance the effective performance of the organization (Gabler et al, 2017). Being customer oriented: This is an operational strategy adopted by the organizations so as to gain competitive advantage and customer loyalty. Winning the hearts of the customer is essential to sustain in the competitive market. For example the Unilever can focus on identifying the needs and expectations of the target customers in terms of food, personal care, refreshments etc. Meeting those needs, can make it customer oriented and can make the customers satisfied. Customer orientation can make Unilever to enhance its performance and reach its objectives effectively (Clougherty et al, 2017). Forward integration: Under this operational strategy there is a vertical integration of the business activities of the organization. Through this strategy the organization can implement a direct distribution of the products and service. In case of Unilever, Mr. Paul can focus on supplying its products like personal care, refreshments etc to the market place directly. It can open its own outlet where the customer can access all its products and services which can enhance the brand image and quality delivery of the products. Market Development: Another operational strategy which the organization Unilever can adopt is the market development through which it can enhance its number of branches towards new and also in the existing market places. Mr. Paul can focus on identifying the opportunities in the new and in the existing market and can open new branches. This strategy can enhance the accessibility of the products to the customers which can make them satisfied. Once a product become inaccessible in a market it can swiped away from the market. Hence through market development operational strategy the organization Unilever can enhance the percentage of accessibility (Fan et al, 2017). Management Accounting Strategies Management accounting is the system or the component of the management which provides statistical information to the managers which enables the management to make appropriate decisions. This provides financial information and advice to the management which can be utilized for the business development, appropriate decision making process etc (Cooper., Ezzamel Qu, 2017). Some of the management accounting strategies which can be recommended for the organization Unilever is discussed below . Acquiring capital to implement strategies: For the implementation of a strategy raising capital or fund is essential. For example for the operations strategy market development of the Unilever, it is essential to have sufficient funds so as to make it a successful operation. This management accounting practice enforces two sources of capital which is the credit and the debit which enables the management to acquire capital. This strategy can support the Unilever to get sufficient capital to open new branches in new markets without affecting the profitability of the organization (Turner et al, 2017). Management Information System: The MIS is computerized software which is a database containing various information. This software provides periodic report to the managers about the statistical information so that they can make decisions appropriately. The Organization Unilever can make use of this approach of management accounting so as to make the forecast, decision making etc accurate. For example when making decision about the target market the MIS can contribute accurate statistical information regarding the new market which can make the strategy effective and successful (Goddard, Simm, 2017). Projected financial statements: This is another management accounting which the organization Unilever can adopt which makes the management to examine the results and outcomes of various strategies adopted. This type of the management accounting strategy can be considered as the analysis the impact of various implementation decisions. For example for the market development strategy of the organization Unilever the projected financial statements can be utilized to analyze expenditure incurred in it and its impact on the operations of the organization, profitability etc (Lapsley, Rekers, 2017). Sales and Marketing Strategies The principles of marketing form the guideline for the managers to perform the marketing and promotional activities effectively. There are various components in the marketing principles which can shape the marketing activities and can generate relevant awareness in the mind of the target audience. Some of the sales and marketing strategies which Mr. Paul can adopt in order to enhance the effective performance of Unilever are discussed here. Digital Marketing: This can be one of the most effective marketing strategy which the organization Unilever can adopt in order to enhance the responses. For example, almost all the target audiences are using smart phones and are having the internet in their hands. If the Unilever is promoting their video advertisements through the social network then the probability of its reaching the target audience is very high and obviously the response will also be relevant (Malshe, Khatib, 2017). Sponsorship: Sponsoring a specific event or a charity social work can definite boot the reputation of the organization which can act as an indirect marketing. When the current market is taken into consideration the reputation and credibility of the organization is very much important for the sustainability of the organization. For example the organization Unilever can sponsor the sport events, can sponsor for the children education fund etc. These activities can make Unilever more visible in the market and hence can achieve competitive advantage (Siau, Yang, 2017). Public Relations: The maintenance of good public relations or maintaining good relationship with the customers can also be a wonderful sales or marketing strategy. For example the organization Unilever can maintain good relationship with the customers through proper customer engagement process, providing proper response to the customers, accepting the feedback etc. This can generate higher degree of customer loyalty which is very essential for the success of the organization (Jarach, 2017). Human Resources and Risk Management Strategies The human resources are the assets of the organization that plays a vital role in the success, goal achievement, profit generation etc. Hence it becomes essential to formulate effective human resources and risk management strategies so as to manage and maintain the human resources. Some of the human resources and the risk management strategies which can be recommended for the organization Unilever are discussed here. Maintaining Work Life balance: Work place flexibility is the best option which an organization can provide to their employees. The organization can offer flexible work timing to the employees so that they can also concentrate on their family life. This can make the human resources more committed and loyal towards the organization. For the maintenance of the work life balance it is also essential that the Unilever should provide holidays, tours and travel schemes etc which can cherish the employees (Deresky, 2017). Implementing and effective organizational culture: Through an effective organizational culture the organization like Unilever can shape a disciplined and harmonious working atmosphere which can produce good outcomes and will make the employees more potential. The HRM of the Unilever can also focus on the same in building up an effective organizational culture which can make the employees more productive. There can be a proper code of conduct, proper training programs, motivating approaches etc which can make the human resources to actively participate for the success of the long term objectives (Hopkin, 2017). Career oriented working atmosphere: The HRM of the Unilever can focus on the human resource development practices through the implementation of career development programs. For example the employees can be provided with training and development, certification courses etc as per the changes in the market which can make their career developed and secured. Conclusion A report which highlights various strategic management principles and practices has been prepared. An organization Unilever is taken into consideration and various recommendations has been discussed so as to enhance its performance. Reference Clougherty, J. A., Kim, J. U., Skousen, B. R., Szcs, F. (2017). The Foundations of International Business: Cross?Border Investment Activity and the Balance between Market?Power and Efficiency Effects. Journal of Management Studies, 54(3), 340-365. Cooper, D. J., Ezzamel, M., Qu, S. Q. (2017). Popularizing a management accounting idea: The case of the balanced scorecard. Contemporary Accounting Research. Daspit, J. J., Chrisman, J. J., Sharma, P., Pearson, A. W., Long, R. G. (2017). A Strategic Management Perspective of the Family Firm: Past Trends, New Insights, and Future Directions. Journal of Managerial Issues, 29(1), 6-29. Deresky, H. (2017). International management: Managing across borders and cultures. Pearson Education India Fan, Y., French, M. L., Duray, R., Stading, G. L. (2017). Service strategy to improve operational capabilities in the public sector. The Service Industries Journal, 1-23. Gabler, C. B., Panagopoulos, N., Vlachos, P. A., Rapp, A. (2017). Developing an Environmentally Sustainable Business Plan: An International B2B Case Study. Corporate Social Responsibility and Environmental Management. Goddard, A., Simm, A. (2017). Management accounting, performance measurement and strategy in English local authorities. Public Money Management, 37(4), 261-268. Hopkin, P. (2017). Fundamentals of risk management: understanding, evaluating and implementing effective risk management. Kogan Page Publishers. Jarach, D. (2017). Airport marketing: Strategies to cope with the new millennium environment. Routledge. Lapsley, I., Rekers, J. V. (2017). The relevance of strategic management accounting to popular culture: The world of West End Musicals. Management Accounting Research, 35, 47-55. Malshe, A., Al-Khatib, J. A. (2017). A repertoire of marketers' trust-building strategies within the sales-marketing interface. Journal of Personal Selling Sales Management, 1-15. Pearce, J. A. and Robinson, R.B. (2005). Chapter 6: Formulating Long-Term Objectives and Grand Strategies. Strategic Management: Formulation, Implementation and Control. 9th Edition. New York: McGraw-Hill Irwin. pg. 191-227 Siau, K., Yang, Y. (2017, May). Impact of Artificial Intelligence, Robotics, and Machine Learning on Sales and Marketing. In Twelve Annual Midwest Association for Information Systems Conference (MWAIS 2017), Springfield, Illinois. Turner, M. J., Way, S. A., Hodari, D., Witteman, W. (2017). Hotel property performance: The role of strategic management accounting. International Journal of Hospitality Management, 63, 33-43. Wheelen, T. L., Hunger, J. D. (2017). Strategic management and business policy. pearson.

More Than Just One Weird Trick Alex Mayor, Publicist

More Than Just One Weird Trick Alex Mayor, Publicist More Than Just 'One Weird Trick' - Alex Mayor, Publicist â€Å"When I raise the issue of marketing a book with a lot of authors, you sort of see the three lemons come up for them - â€Å"Why aren’t I doing that? Why didn’t I think of doing this?† - and for others they look moderately terrified!†Traditional publishers have tried to embrace the new media tech menagerie plenty of times over the last decade, at least. And yet every effort has faded away with time, lost like tears in the rain. Whether it’s book trailers or staid, conservatively hashtagged tweets from a corporate account, it feels a little like watching a toddler trying to walk: graceless, but at least sort of fascinating to watch them fall down as they learn from their mistakes.Or, if we can reach for another simile, traditional publishers trying to innovate are like 20th century passenger liners trying to slalom around icebergs - innovation requires a manoeuvrability that, in 99% of cases, is at odds with the size of the company trying to inn ovate.This is, however, another coup for indie authors. As Ben Galley explained in his interview with us, indies aren’t shackled the way traditionally published authors are. The room for experimentation is there.This is where people like Alex Mayor come in. Alex is the founder / inventor of Papercasting, a Hackney-based agency helping authors find interesting and unheard of ways to bring their books to an audience, whether that’s through audio, video, or even real-world theatrical productions. The best way to explain it is to let Alex himself talk you through it in our interview below, but you can listen to a Papercast for ‘London Bridge in America’ right here!REEDSYHow long have you guys existed for?   How did you get started? How many of you are there?ALEX MAYORAt the moment it’s me and two part-time creative guys that I work with. Because of the friends I have, I’ve ended up knowing quite a few authors. They would come to me saying †Å"The book’s finally done, it’s coming out, but I’m not sure how it’s going to do. I know what the publisher is going to do: they’re going to spring for drinks for a launch party; they might put some promotional postcards together but they probably won’t; and then, after they’ve sent out the review copies, if nothing happens in that first month that’s kind of it.†So what I’ve been doing so far is basically helping out friends. Now I’m trying to move beyond the friendship circles. The idea has been to find authors who are prepared to do something a bit more interesting in terms of how they promote themselves.I’ve also had some support from the Arts Council, who were very interested in the idea. They see that creatives within what we might call ‘the literary world’ writ large suffer to a large degree from being not necessarily the most internet-savvy, the most marketing-savvy - writing by i ts nature is a solipsistic undertaking. Also, traditional publishing, assailed as it is by modernity, is spending less on promo simply because of the sheer number of places they’re trying to reach.Last year we did a few examples of work. Now we’re trying to ramp it up, to find authors with some sort of social footprint, and create pieces of digital work that will help promote them. An author phoned me up last week: â€Å"I’ve suddenly thought this is perfect radio material. This story is quite Carver-esque, it would work really well. Can we make a ten-minute version of this as a radio play?† And I said â€Å"Of course we can, I can find the actors, we can do it all fairly cheaply,† and the author can then use that as a calling card to media organisations, put it online for streaming, and use it to build interest in the books.I’m getting a lot of interest from a certain kind of author - authors who think â€Å"I’ve made something, and I want people to pay interest in it and engage with what I’m doing,† rather than just seeing it as â€Å"A book has been printed with my words in it, my work here is done.† When I raise the issue with a lot of authors, you sort of see the three lemons come up for them - â€Å"Why aren’t I doing that? Why didn’t I think of doing this?† - and for others they look moderately terrified!My background is in media, in publishing; I’ve written music for television, I’ve produced records†¦ I view everything as just ‘stuff.’ It’s stuff that has an audience, somehow, and I’m fairly open-minded about how you reach the audience. In book-publishing, traditionally you have the agent, the publisher who’s kept at one remove†¦ everyone is in their own box. There isn’t a lot of moving around, and publishers don’t tend to want to upset that situation too much. But authors may well know thei r audience *better* than a big corporate publisher. It’s just a fact that if an author is good at writing books about Norwegian circus acts of the 18th century, it may be that they know the most important people who will help sell that book.REEDSYSo what is paper casting? Is it a verb, a noun†¦?ALEX MAYORIt’s both! I wanted a word that would help authors understand the idea that they could be broadcasting. What is being on Twitter but a form of broadcasting? Making a radio play, putting a video together, they’re all kinds of broadcasting. I believe when you’ve got a book you’ve created something that can be expressed in a multitude of ways. You’ve already done the hard bit in finding a way to bring that idea off the page in a way that gets people excited. But because authors are traditionally left out of the equation by publishers, they haven’t been too entrepreneurial in that regard.It’s a business and an experiment. Iâ⠂¬â„¢m trying to find out if there are enough authors who want to do this. I think it’s going to be younger authors probably, or authors who are very good on social media, but within five to ten years there will be an entire generation of writers who have always had a Facebook account, who have always shared their top-of-the-mind thoughts on some network tool or another. This model is waiting to happen, even if it hasn’t yet happened.REEDSYI remember a few years ago this craze for book trailers†¦ALEX MAYORYes! And they were all awful! They were all mind-bogglingly bad. I’ve trawled through loads of these. I noticed that, once YouTube was a fairly embedded prospect in people’s minds, you’d hear people asking â€Å"Do we do video?† This idea that ‘doing some video’ would add value to something, that if you didn’t have an active YouTube account you weren’t really a player.That thinking was evident in pretty much every book trailer I’ve ever seen, particularly ones paid for by publishing companies - where they’ve done a Ken Burns slow-pan over the front cover, they’ve brought a rent-a-quote up, there’s a piece of out-of-copyright classical music playing in the background, it’s two minutes long, and nobody will ever look at it. They’ve not been terribly interesting by and large. That, or - fair enough - a film of the author reading a bit of it, which is at least a step in the right direction.I think it’s been something publishers did badly, and to some degree consider an experiment they don’t really want to repeat. The question is still outstanding because the way we consume literature is changing under our feet all the time. It’s not changing totally, and there’ll be an element of the market, like vinyl, that will always buy the physical book. But how we consume what we call books is changing all the time. Technology compa nies are the ones charging forward and providing those experiences, not publishers.REEDSYIt feels like that even amongst the best of those efforts, there’s rarely much of a tie to the book being promoted. Even my favourite example of a book trailer, while a great little clip, doesn’t connect directly to the book in question.ALEX MAYORI think when you mentioned that 2011/2012 moment, the concomitant line of thinking in marketing departments across the land was â€Å"Can we do something viral?† as if they’d discovered the idea of disease for the first time and were embracing it wholeheartedly. I think the danger of some of those things is that they can be cool, but you see so much cool stuff every day I think there’s a burnout you get to.My feeling is there is, particularly in non-fiction publishing, an enormous number of perfectly good books where it will always be a tricky prospect for a publishing house to find a lot of marketing muscle and budget to push it. Unless your name is Malcolm Gladwell, how many of these are you going to shift? There are all these books that are perfectly interesting, but they’re not as immediate. They’re not things that it would be so easy to make a viral or funny trailer for, but they’ve got something in them that will make you stop in your tracks. And I think the process is find the core of the book - the elevator pitch, the one surprising thing that you’d hear from the author at a cocktail party and repeat to your friends.Say you had an Oliver Sacks neuro-psychological ramble with interesting case-studies. OK, so you get two actors in, find some dialogue that’s interesting, maybe make a two minute radio play out of it, and at the end you’ve got your buy-link - you’ve tee’d up the experience of the book. Where those trailers went wrong is that there were a) uninteresting, and b) they weren’t thinking about the content of the book. Th ey were thinking about the object: â€Å"Here is a book.† Well, yeah, we get it, here’s a book. There are lots of books. Why do we want to read it?I’m still trying to find more authors who have a little bit more of a social footprint who are prepared to be more Gonzo with me. As a premise, I think it’s not expensive to make this kind of media - it’s just about having the willpower to do it.REEDSYIt seems like what you’re doing requires more than just money thrown at it - it also needs creativity, an idea.ALEX MAYORMy ambition for 2015 is to find more of these authors and ramp it up to the point where what we have is a form of entertainment in its own right. If you could image a channel of this stuff, and you were flipping through it, these would be interesting ways of hearing about interesting new books. Maybe some people would listen to them and get whatever they get out of it, but there would be people who click through and buy the book. I t’s a case of taking what’s already a very well considered piece of media, a book manuscript, and creating something slightly smaller in a different format out of the book for not a lot of money. It’s not difficult stuff to do. For me it’s about editorial and production, and finding that killer idea that’s at the heart of the thing. There will be something - you can’t write a book and have no point.REEDSYHow do you produce one of these things? How does your agency work?ALEX MAYORWe have a little studio in Hackney - BBC quality microphones and all of that jazz. Mostly what will happen is I’ll sit down with the author and get them to pitch the book back to me. I’ll obviously go read the manuscript. I’ll come back with suggestions of ways we could bring it off the page. The author has to feel comfortable with what we’re envisioning. It may be that they’re going to be reading, or that they’re not going t o be reading and someone else will be found†¦ It’s very tailored to the person. At its core it’s about understanding the central strengths of the book.People have been asking â€Å"Oh, so we’d be making a video?† I always say â€Å"We might be, but we might not be.† Video is hard to do without a degree of cost because to do justice to the written word in film is notoriously hard. It’s very hard to do without immediately becoming boring, in my opinion. I think audio is a better choice, by and large, because you can maintain the reader’s own interactivity - that way they’re assembling the words in their head and seeing whatever world you’re bringing them into.In terms of capturing what it is that’s interesting you have to be media-neutral at the outset, and also be somewhat sensitive to the person’s own personality and what they’ll feel comfortable with, and also budget - radio’s the cheape st, video is hard to make†¦REEDSYHow do you get the material in front of people?ALEX MAYORAt the moment I’m just using Soundcloud. It’s more about the social footprint of the author, their agent, and any publicity people they have on side. This is simultaneously the massive potential upside and the massive potential downside. Good use of social media is thin on the ground - most people struggle with it. Authors are either total oversharers, or haven’t done much of it before. The model definitely requires that you have a fairly active social media following. It all lives and dies at that point.One author has just engaged me to do this for him. Initially I said â€Å"It will only work if you’re calm about it.† So I’ve been trying to build a voice for him on Twitter. I’ve set writing challenges like â€Å"How about sharing all the titles of things you’ve never written?† Trying to get the author to think of it as a writ ing challenge, not a self-promotion challenge.There was a famous observation by Momus the electronic singer - â€Å"In the internet age everyone is famous for fifteen people.† I’ve always thought that hangs over lots of technology. You could potentially do billions of things and reach zillions of people, but the core of it is still the slogging, and it kind of always was. You’ve just got to keep beavering away at getting a footprint with people and building a personality with people.REEDSYThanks for your time Alex.

Qué es el programa de Comunidades Seguras

Quà © es el programa de Comunidades Seguras Comunidades Seguras es un programa del gobierno federal de colaboracià ³n con autoridades locales y estatales para identificar inmigrantes para proceder a su remocià ³n inmediata de los Estados Unidos o al inicio de un procedimiento de deportacià ³n. Las razones por las que el migrante puede verse en ese problema pueden ser variadas, desde estar en el paà ­s como indocumentado a haber cometido violaciones migratorias o delitos o  faltas penales. En este artà ­culo se explica cà ³mo funciona este programa, por quà © tiene fieros defensores y crà ­ticos, cul es la relacià ³n de Comunidades Seguras con las ciudades santuario y quà © se puede hacer. Cmo funciona el programa Comunidades Seguras El funcionamiento es realmente sencillo. En Estados Unidos cuando una persona es arrestada o detenida se le toman las huellas digitales, conocidas en algunos paà ­ses como dactilares. A continuacià ³n esa informacià ³n se le envà ­a al FBI. El FBI las compara contra varias bases de datos, por ejemplo, IAFIS, donde estn fichadas personas con pasado delictivo. Adems, las compara con bases de datos de otras agencias como IDENT, del Departamento de Seguridad Interna (DHS, por sus siglas en inglà ©s) en la que se guarda toda la informacià ³n disponible sobre inmigrantes, sobre criminales y sobre personas consideradas terroristas o sospechosas de serlo. Asimismo, tambià ©n se comparan esas huellas dactilares con la base de datos  de los oficiales de migracià ³n, como por ejemplo US-VISIT, con las que controlan los  pasos fronterizos terrestres, puertos y aeropuertos. Si el resultado es que la persona es inmigrante y tiene rà ©cord criminal o una orden de deportacià ³n pendiente o se sospecha que est en el paà ­s ilegalmente entonces se considera que se produce un  ¨hit ¨. Aclarar que se puede creer que una persona est como indocumentada tanto porque no aparece rà ©cord de su ingreso legal y se cree que es extranjera o porque es evidente que ingresà ³ legalmente pero no ha salido a tiempo.   Si se produce ese  ¨hit ¨, es decir, una coincidencia de interà ©s para Inmigracià ³n, entonces el FBI lo notifica tanto a la autoridad que tiene a la persona arrestada o detenida como al Centro de Apoyo para el Cumplimiento de la Ley (LESC, por sus siglas en inglà ©s), que es un departamento dentro de ICE. A partir de ahà ­, ICE analiza la situacià ³n y decide, segà ºn lo que considere prioritario, quà © hacer. Puede decidir emitir un detainer, tambià ©n conocido como hold. Esto quiere decir que se solicita que se retenga al detenido por 48 horas ms a partir del dà ­a que deba ser liberado, con el objetivo de darle tiempo al ICE de hacerse cargo. En ese plazo de 48 horas no se incluyen sbados, domingos ni feriados. Adems, en la actualidad los detainer van acompaà ±ados de una orden (warrant, por su nombre en inglà ©s), que pueden ser de dos clases: para remocià ³n/deportacià ³n o para arresto. A partir de ahà ­, si la autoridad que recibe el detainer decide cumplirlo, entregar al detenido a las autoridades migratorias, que segà ºn el caso, procedern a su deportacià ³n inmediata o iniciarn  un procedimiento judicial de deportacià ³n. Argumentos a favor y en contra de Comunidades Seguras Los defensores de este programa consideran que es una gran herramienta para deportar a migrantes, particularmente los que tienen un historial como  criminales violentos.   Sin embargo, un estudio de Transactional Records Access Clearinghouse de la Universidad de Syracuse argumenta que en la actualidad no hay datos pà ºblicos de cuntos detainers se emiten y que no est nada claro cuntos son causa de deportacià ³n. Es ms, aseguran que solamente un porcentaje mà ­nimo de las deportaciones tienen su origen en un detainer emitido dentro del marco de Comunidades Seguras. Entre los argumentos en contra de Comunidades Seguras se citan, entre otros, que rompe la confianza entre la policà ­a y la comunidad y hace que muchos delitos no se reporten. Adems, se afirma que da lugar a la deportacià ³n elevada de inmigrantes con rà ©cord criminal limpio, cuyo à ºnico problema es que estn en el paà ­s como indocumentados. Finalmente, tambià ©n se aduce que Comunidades Seguras es un gasto excesivo para las municipalidades. Lo cierto es que este programa ha tenido un historial conflictivo. Fue creado en el aà ±o 2008 por el presidente George W. Bush en el condado de Harris en Texas y de ahà ­ se extendià ³ progresivamente por todo el paà ­s, incluidos sus territorios como por ejemplo Puerto Rico, bajo el mandato de Obama. Bajo ese presidente se establecieron prioridades en su aplicacià ³n y, finalmente, se suspendià ³ su aplicacià ³n. Sin embargo, la llegada de Donald Trump a la Casa Blanca supuso su activacià ³n mediante orden ejecutiva del 25 de enero de 2017. En la actualidad sigue siendo un programa muy criticado, que causa miedo entre la comunidad migrante y que ha dado lugar a oposicià ³n de municipios e incluso estados en la forma de lo que se conoce como ciudades santuario. Qu son las ciudades santuario y cmo se relacionan con el programa Comunidades Seguras Uno de los temas migratorios ms controvertidos y debatidos en los Estados Unidos es el de las ciudades santuario, a las que sus crà ­ticos acusan de no cumplir con las leyes migratorias.   Para entender este asunto lo primero es saber de quà © realmente se est hablando. Hay que partir de que no hay una definicià ³n legal de lo que es una ciudad santuario, pero puede entenderse como tal a aquella  jurisdiccià ³n -estado, condado o ciudad, que limita su colaboracià ³n con las autoridades federales en materia de inmigracià ³n. Ese là ­mite puede estar declarado pà ºblicamente o puede ser algo que simplemente ocurre, es decir, es un asunto informal. En cuanto a las formas que puede tomar la falta de colaboracià ³n, à ©stas pueden ser muy variadas. Por ejemplo, la prohibicià ³n de que un funcionario pà ºblico municipal pregunte sobre el estatus migratorio de una persona. Otro ejemplo comà ºn es el de no compartir informacià ³n sobre datos en los que conste la situacià ³n de indocumentado de un migrante como es el caso de la Ciudad de Nueva York que no comparte lo que sabe sobre los solicitantes del I.D. de la ciudad. Pero quiz el ejemplo ms conocido y el que levanta ms crà ­ticas y que est directamente relacionado con el programa de Comunidades Seguras  es el de no cumplir con las peticiones de deteiners que emite el ICE solicitando a otra jurisdiccià ³n que retenga, por un plazo de 48 horas, a un migrante que tiene arrestado o detenido por otro asunto no relacionado con temas migratorios. Algunas ciudades santuario incumplen los deteiners siempre mientras que otras los ejecutan cuando el objeto del deteiner es un inmigrante con un delito en su rà ©cord.   En la actualidad, segà ºn el Inmigrant Legal Resource Center, hay ms de 300 jurisdicciones que en algà ºn grado pueden ser consideradas como ciudades santuario y han sido amenazadas con la retirada de fondos federales, en particular de subvenciones del Departamento de Justicia. Sin embargo, no es seguro de que se pueda aplicar este castigo y en la fecha en la que se escribe este artà ­culo est inmerso en una batalla legal de la que se desconoce cà ³mo puede finalizar. Qu se puede hacer Lo cierto es que estamos viviendo una à ©poca que causa gran ansiedad entre la comunidad migrante. Los residentes permanentes deberà ­an considerar convertirse en ciudadanos mediante naturalizacià ³n y evitar cualquier tipo de problemas que pueden dar lugar a su deportacià ³n. Los extranjeros con visa deben conocer los tà ©rminos de la misma y evitar violaciones migratorias. Y en cuanto a los migrantes indocumentados deben informarse sobre si existe alguna posibilidad real para arreglar su situacià ³n, deben conocer sus derechos si son parados por la autoridad y no mostrar ninguna documentacià ³n que pueda dar lugar a revelar que estatus, como por ejemplo la matrà ­cula consular. Finalmente, es siempre aconsejable que tengan a mano el telà ©fono de un abogado migratorio u organizacià ³n de apoyo a inmigrantes de confianza para comunicarse en el caso de problemas. Estar informados es siempre la mejor arma para estar preparados, defender los derechos que se tienen y evitar ser và ­ctimas de fraude por parte de personas inescrupulosas que toman ventaja de la situacià ³n de miedo en la que muchos migrantes viven en la actualidad. Este artà ­culo es informativo. No es asesorà ­a legal para ningà ºn caso en particular.

REFER TO OTHER INSTRUCTIONS FOR PROBLEM QUESTION WHICH NEEDS TO BE Essay

REFER TO OTHER INSTRUCTIONS FOR PROBLEM QUESTION WHICH NEEDS TO BE ANSWERED CONCERNING EU LAW-Principles of Direct Effect, Indirect Effect, State Liability and - Essay Example Van Gend, European Community regulations can and must be tried before national courts and therefore Eastern Interiors can bring action on refusal of license in UK courts. However since the UK Government in Tachographics has left the matter of implementation of EU regulations to individuals without any State intervention, it is not likely to interfere unless Eastern Interiors can demonstrate a discriminatory bias in the decision of the European Commission to refuse its license. The other Company does not have any grounds for appeal, since it does not even have a reply from the Commission. Action can be bought against EU regulations by a Member State by going in appeal to the ECJ, which is the only authority that can possibly over rule the decisions of the Commission. However in this instance, since only two companies are affected by the refusal/denial of license, it is unlikely that any appeal will be entertained by UK Courts. Through the concept of direct effect, member states are bo und to apply EU regulations in their entirety, and they cannot be implemented piece meal (See case 128/78 Commission v UK (1979) ECR 419). In the event of non compliance with the EU regulation, the UK may have to change its laws to accommodate EU Law (See the case of C-246/89R Commission v UK (1989). However this case concerns the refusal of licenses, for which restrictions on availability have already been specified, and since the regulation will be implemented in its entirety, the restriction on licenses and the right to refuse or deny a license as laid out in the Regulation, will have primary and predominant effect in the UK and individuals such as Eastern Interiors will have to accept and adhere to the terms of the Regulation. EU regulations are in general very detailed and unless any specific remedies are available to individuals under the terms of the regulation, it is unlikely that eastern Interiors or the other company can successfully seek remedy under EU law. In the case

Theories of Constructivism and Rational Choice Essay

Theories of Constructivism and Rational Choice - Essay Example This essay stresses that in both constructivism and rationalism, a lot of attention is paid to the interaction between the individual and the social structure but the notion is viewed from different lenses by the school of the thoughts. Constructivism has also tended to give more attention to the traditions and mutual understandings of legitimate behavior. On the other hand, this comes into clash with the perceptions propagated by rationalists who believe that the actors try to do the right thing rather instead of working for and reaping the most benefits from their given set of preferences. Constructivists do not give preference to structure over an agency or vice versa. However, this theory does not accept the notion of individualism which is widely accepted by rationalizing theorists. Constructivists have presented arguments against the individualistic ontology of rationalizing theorists; instead, constructivism has placed stress on social ontology. As the report highlights the aim of positivist theories is to imitate and reproduce in a similar form the procedures undertaken by natural sciences. This is done by reflecting upon and evaluating the effect of material sciences. Positivist theories are characterized by their capacity to take into account various features of international relations like the nature of interactions amongst states, the size of the army put into order by governments, the clash and balance of the authorities and the control of the states. On the same hand, the role of post-positivist epistemology comes into limelight. This epistemology refutes the notion that the social world can be investigated and studies upon for the purpose of gaining more insight into the dynamics of international relations by taking an  unbiased and value-free  approach. The concepts of neo-liberalism and neo-realism, as promoted by a number of theorists, are not granted credibility and substance for study of the social world. Th is follows that the rational choice theory and other theories that fall under the category of neo-liberalism and neo-realism are not a viable approach for knowing more about the social world in an academic way. Post-positivist epistemology  regards that these theories are not applicable for this purpose because the scientific method cannot be used for analyzing the interactions being carried out in social setups, and therefore a science relating to the international relations can never be established. One of the main differences between the two sets of theories is that while positivist theories, like neo-realism, present simple explanations, e.g. the rationales as for why and how power is to be used; post-positivist theories instead center on constitutive questions, like what exactly is meant by power, what builds it up, how it is experienced and reproduced. The rational choice theory   Evolution of Rational Choice Theory The rational choice theory is based on the views and conc epts of a man named Cesare Beccaria from the 1700s. Cruelty and harsh punishments were common in the period of the nineteenth century but Beccaria’s dedication to the field aided in eliminating such unjust practices. He believed