More Than Just One Weird Trick Alex Mayor, Publicist

More Than Just One Weird Trick Alex Mayor, Publicist More Than Just 'One Weird Trick' - Alex Mayor, Publicist â€Å"When I raise the issue of marketing a book with a lot of authors, you sort of see the three lemons come up for them - â€Å"Why aren’t I doing that? Why didn’t I think of doing this?† - and for others they look moderately terrified!†Traditional publishers have tried to embrace the new media tech menagerie plenty of times over the last decade, at least. And yet every effort has faded away with time, lost like tears in the rain. Whether it’s book trailers or staid, conservatively hashtagged tweets from a corporate account, it feels a little like watching a toddler trying to walk: graceless, but at least sort of fascinating to watch them fall down as they learn from their mistakes.Or, if we can reach for another simile, traditional publishers trying to innovate are like 20th century passenger liners trying to slalom around icebergs - innovation requires a manoeuvrability that, in 99% of cases, is at odds with the size of the company trying to inn ovate.This is, however, another coup for indie authors. As Ben Galley explained in his interview with us, indies aren’t shackled the way traditionally published authors are. The room for experimentation is there.This is where people like Alex Mayor come in. Alex is the founder / inventor of Papercasting, a Hackney-based agency helping authors find interesting and unheard of ways to bring their books to an audience, whether that’s through audio, video, or even real-world theatrical productions. The best way to explain it is to let Alex himself talk you through it in our interview below, but you can listen to a Papercast for ‘London Bridge in America’ right here!REEDSYHow long have you guys existed for?   How did you get started? How many of you are there?ALEX MAYORAt the moment it’s me and two part-time creative guys that I work with. Because of the friends I have, I’ve ended up knowing quite a few authors. They would come to me saying †Å"The book’s finally done, it’s coming out, but I’m not sure how it’s going to do. I know what the publisher is going to do: they’re going to spring for drinks for a launch party; they might put some promotional postcards together but they probably won’t; and then, after they’ve sent out the review copies, if nothing happens in that first month that’s kind of it.†So what I’ve been doing so far is basically helping out friends. Now I’m trying to move beyond the friendship circles. The idea has been to find authors who are prepared to do something a bit more interesting in terms of how they promote themselves.I’ve also had some support from the Arts Council, who were very interested in the idea. They see that creatives within what we might call ‘the literary world’ writ large suffer to a large degree from being not necessarily the most internet-savvy, the most marketing-savvy - writing by i ts nature is a solipsistic undertaking. Also, traditional publishing, assailed as it is by modernity, is spending less on promo simply because of the sheer number of places they’re trying to reach.Last year we did a few examples of work. Now we’re trying to ramp it up, to find authors with some sort of social footprint, and create pieces of digital work that will help promote them. An author phoned me up last week: â€Å"I’ve suddenly thought this is perfect radio material. This story is quite Carver-esque, it would work really well. Can we make a ten-minute version of this as a radio play?† And I said â€Å"Of course we can, I can find the actors, we can do it all fairly cheaply,† and the author can then use that as a calling card to media organisations, put it online for streaming, and use it to build interest in the books.I’m getting a lot of interest from a certain kind of author - authors who think â€Å"I’ve made something, and I want people to pay interest in it and engage with what I’m doing,† rather than just seeing it as â€Å"A book has been printed with my words in it, my work here is done.† When I raise the issue with a lot of authors, you sort of see the three lemons come up for them - â€Å"Why aren’t I doing that? Why didn’t I think of doing this?† - and for others they look moderately terrified!My background is in media, in publishing; I’ve written music for television, I’ve produced records†¦ I view everything as just ‘stuff.’ It’s stuff that has an audience, somehow, and I’m fairly open-minded about how you reach the audience. In book-publishing, traditionally you have the agent, the publisher who’s kept at one remove†¦ everyone is in their own box. There isn’t a lot of moving around, and publishers don’t tend to want to upset that situation too much. But authors may well know thei r audience *better* than a big corporate publisher. It’s just a fact that if an author is good at writing books about Norwegian circus acts of the 18th century, it may be that they know the most important people who will help sell that book.REEDSYSo what is paper casting? Is it a verb, a noun†¦?ALEX MAYORIt’s both! I wanted a word that would help authors understand the idea that they could be broadcasting. What is being on Twitter but a form of broadcasting? Making a radio play, putting a video together, they’re all kinds of broadcasting. I believe when you’ve got a book you’ve created something that can be expressed in a multitude of ways. You’ve already done the hard bit in finding a way to bring that idea off the page in a way that gets people excited. But because authors are traditionally left out of the equation by publishers, they haven’t been too entrepreneurial in that regard.It’s a business and an experiment. Iâ⠂¬â„¢m trying to find out if there are enough authors who want to do this. I think it’s going to be younger authors probably, or authors who are very good on social media, but within five to ten years there will be an entire generation of writers who have always had a Facebook account, who have always shared their top-of-the-mind thoughts on some network tool or another. This model is waiting to happen, even if it hasn’t yet happened.REEDSYI remember a few years ago this craze for book trailers†¦ALEX MAYORYes! And they were all awful! They were all mind-bogglingly bad. I’ve trawled through loads of these. I noticed that, once YouTube was a fairly embedded prospect in people’s minds, you’d hear people asking â€Å"Do we do video?† This idea that ‘doing some video’ would add value to something, that if you didn’t have an active YouTube account you weren’t really a player.That thinking was evident in pretty much every book trailer I’ve ever seen, particularly ones paid for by publishing companies - where they’ve done a Ken Burns slow-pan over the front cover, they’ve brought a rent-a-quote up, there’s a piece of out-of-copyright classical music playing in the background, it’s two minutes long, and nobody will ever look at it. They’ve not been terribly interesting by and large. That, or - fair enough - a film of the author reading a bit of it, which is at least a step in the right direction.I think it’s been something publishers did badly, and to some degree consider an experiment they don’t really want to repeat. The question is still outstanding because the way we consume literature is changing under our feet all the time. It’s not changing totally, and there’ll be an element of the market, like vinyl, that will always buy the physical book. But how we consume what we call books is changing all the time. Technology compa nies are the ones charging forward and providing those experiences, not publishers.REEDSYIt feels like that even amongst the best of those efforts, there’s rarely much of a tie to the book being promoted. Even my favourite example of a book trailer, while a great little clip, doesn’t connect directly to the book in question.ALEX MAYORI think when you mentioned that 2011/2012 moment, the concomitant line of thinking in marketing departments across the land was â€Å"Can we do something viral?† as if they’d discovered the idea of disease for the first time and were embracing it wholeheartedly. I think the danger of some of those things is that they can be cool, but you see so much cool stuff every day I think there’s a burnout you get to.My feeling is there is, particularly in non-fiction publishing, an enormous number of perfectly good books where it will always be a tricky prospect for a publishing house to find a lot of marketing muscle and budget to push it. Unless your name is Malcolm Gladwell, how many of these are you going to shift? There are all these books that are perfectly interesting, but they’re not as immediate. They’re not things that it would be so easy to make a viral or funny trailer for, but they’ve got something in them that will make you stop in your tracks. And I think the process is find the core of the book - the elevator pitch, the one surprising thing that you’d hear from the author at a cocktail party and repeat to your friends.Say you had an Oliver Sacks neuro-psychological ramble with interesting case-studies. OK, so you get two actors in, find some dialogue that’s interesting, maybe make a two minute radio play out of it, and at the end you’ve got your buy-link - you’ve tee’d up the experience of the book. Where those trailers went wrong is that there were a) uninteresting, and b) they weren’t thinking about the content of the book. Th ey were thinking about the object: â€Å"Here is a book.† Well, yeah, we get it, here’s a book. There are lots of books. Why do we want to read it?I’m still trying to find more authors who have a little bit more of a social footprint who are prepared to be more Gonzo with me. As a premise, I think it’s not expensive to make this kind of media - it’s just about having the willpower to do it.REEDSYIt seems like what you’re doing requires more than just money thrown at it - it also needs creativity, an idea.ALEX MAYORMy ambition for 2015 is to find more of these authors and ramp it up to the point where what we have is a form of entertainment in its own right. If you could image a channel of this stuff, and you were flipping through it, these would be interesting ways of hearing about interesting new books. Maybe some people would listen to them and get whatever they get out of it, but there would be people who click through and buy the book. I t’s a case of taking what’s already a very well considered piece of media, a book manuscript, and creating something slightly smaller in a different format out of the book for not a lot of money. It’s not difficult stuff to do. For me it’s about editorial and production, and finding that killer idea that’s at the heart of the thing. There will be something - you can’t write a book and have no point.REEDSYHow do you produce one of these things? How does your agency work?ALEX MAYORWe have a little studio in Hackney - BBC quality microphones and all of that jazz. Mostly what will happen is I’ll sit down with the author and get them to pitch the book back to me. I’ll obviously go read the manuscript. I’ll come back with suggestions of ways we could bring it off the page. The author has to feel comfortable with what we’re envisioning. It may be that they’re going to be reading, or that they’re not going t o be reading and someone else will be found†¦ It’s very tailored to the person. At its core it’s about understanding the central strengths of the book.People have been asking â€Å"Oh, so we’d be making a video?† I always say â€Å"We might be, but we might not be.† Video is hard to do without a degree of cost because to do justice to the written word in film is notoriously hard. It’s very hard to do without immediately becoming boring, in my opinion. I think audio is a better choice, by and large, because you can maintain the reader’s own interactivity - that way they’re assembling the words in their head and seeing whatever world you’re bringing them into.In terms of capturing what it is that’s interesting you have to be media-neutral at the outset, and also be somewhat sensitive to the person’s own personality and what they’ll feel comfortable with, and also budget - radio’s the cheape st, video is hard to make†¦REEDSYHow do you get the material in front of people?ALEX MAYORAt the moment I’m just using Soundcloud. It’s more about the social footprint of the author, their agent, and any publicity people they have on side. This is simultaneously the massive potential upside and the massive potential downside. Good use of social media is thin on the ground - most people struggle with it. Authors are either total oversharers, or haven’t done much of it before. The model definitely requires that you have a fairly active social media following. It all lives and dies at that point.One author has just engaged me to do this for him. Initially I said â€Å"It will only work if you’re calm about it.† So I’ve been trying to build a voice for him on Twitter. I’ve set writing challenges like â€Å"How about sharing all the titles of things you’ve never written?† Trying to get the author to think of it as a writ ing challenge, not a self-promotion challenge.There was a famous observation by Momus the electronic singer - â€Å"In the internet age everyone is famous for fifteen people.† I’ve always thought that hangs over lots of technology. You could potentially do billions of things and reach zillions of people, but the core of it is still the slogging, and it kind of always was. You’ve just got to keep beavering away at getting a footprint with people and building a personality with people.REEDSYThanks for your time Alex.

Qué es el programa de Comunidades Seguras

Quà © es el programa de Comunidades Seguras Comunidades Seguras es un programa del gobierno federal de colaboracià ³n con autoridades locales y estatales para identificar inmigrantes para proceder a su remocià ³n inmediata de los Estados Unidos o al inicio de un procedimiento de deportacià ³n. Las razones por las que el migrante puede verse en ese problema pueden ser variadas, desde estar en el paà ­s como indocumentado a haber cometido violaciones migratorias o delitos o  faltas penales. En este artà ­culo se explica cà ³mo funciona este programa, por quà © tiene fieros defensores y crà ­ticos, cul es la relacià ³n de Comunidades Seguras con las ciudades santuario y quà © se puede hacer. Cmo funciona el programa Comunidades Seguras El funcionamiento es realmente sencillo. En Estados Unidos cuando una persona es arrestada o detenida se le toman las huellas digitales, conocidas en algunos paà ­ses como dactilares. A continuacià ³n esa informacià ³n se le envà ­a al FBI. El FBI las compara contra varias bases de datos, por ejemplo, IAFIS, donde estn fichadas personas con pasado delictivo. Adems, las compara con bases de datos de otras agencias como IDENT, del Departamento de Seguridad Interna (DHS, por sus siglas en inglà ©s) en la que se guarda toda la informacià ³n disponible sobre inmigrantes, sobre criminales y sobre personas consideradas terroristas o sospechosas de serlo. Asimismo, tambià ©n se comparan esas huellas dactilares con la base de datos  de los oficiales de migracià ³n, como por ejemplo US-VISIT, con las que controlan los  pasos fronterizos terrestres, puertos y aeropuertos. Si el resultado es que la persona es inmigrante y tiene rà ©cord criminal o una orden de deportacià ³n pendiente o se sospecha que est en el paà ­s ilegalmente entonces se considera que se produce un  ¨hit ¨. Aclarar que se puede creer que una persona est como indocumentada tanto porque no aparece rà ©cord de su ingreso legal y se cree que es extranjera o porque es evidente que ingresà ³ legalmente pero no ha salido a tiempo.   Si se produce ese  ¨hit ¨, es decir, una coincidencia de interà ©s para Inmigracià ³n, entonces el FBI lo notifica tanto a la autoridad que tiene a la persona arrestada o detenida como al Centro de Apoyo para el Cumplimiento de la Ley (LESC, por sus siglas en inglà ©s), que es un departamento dentro de ICE. A partir de ahà ­, ICE analiza la situacià ³n y decide, segà ºn lo que considere prioritario, quà © hacer. Puede decidir emitir un detainer, tambià ©n conocido como hold. Esto quiere decir que se solicita que se retenga al detenido por 48 horas ms a partir del dà ­a que deba ser liberado, con el objetivo de darle tiempo al ICE de hacerse cargo. En ese plazo de 48 horas no se incluyen sbados, domingos ni feriados. Adems, en la actualidad los detainer van acompaà ±ados de una orden (warrant, por su nombre en inglà ©s), que pueden ser de dos clases: para remocià ³n/deportacià ³n o para arresto. A partir de ahà ­, si la autoridad que recibe el detainer decide cumplirlo, entregar al detenido a las autoridades migratorias, que segà ºn el caso, procedern a su deportacià ³n inmediata o iniciarn  un procedimiento judicial de deportacià ³n. Argumentos a favor y en contra de Comunidades Seguras Los defensores de este programa consideran que es una gran herramienta para deportar a migrantes, particularmente los que tienen un historial como  criminales violentos.   Sin embargo, un estudio de Transactional Records Access Clearinghouse de la Universidad de Syracuse argumenta que en la actualidad no hay datos pà ºblicos de cuntos detainers se emiten y que no est nada claro cuntos son causa de deportacià ³n. Es ms, aseguran que solamente un porcentaje mà ­nimo de las deportaciones tienen su origen en un detainer emitido dentro del marco de Comunidades Seguras. Entre los argumentos en contra de Comunidades Seguras se citan, entre otros, que rompe la confianza entre la policà ­a y la comunidad y hace que muchos delitos no se reporten. Adems, se afirma que da lugar a la deportacià ³n elevada de inmigrantes con rà ©cord criminal limpio, cuyo à ºnico problema es que estn en el paà ­s como indocumentados. Finalmente, tambià ©n se aduce que Comunidades Seguras es un gasto excesivo para las municipalidades. Lo cierto es que este programa ha tenido un historial conflictivo. Fue creado en el aà ±o 2008 por el presidente George W. Bush en el condado de Harris en Texas y de ahà ­ se extendià ³ progresivamente por todo el paà ­s, incluidos sus territorios como por ejemplo Puerto Rico, bajo el mandato de Obama. Bajo ese presidente se establecieron prioridades en su aplicacià ³n y, finalmente, se suspendià ³ su aplicacià ³n. Sin embargo, la llegada de Donald Trump a la Casa Blanca supuso su activacià ³n mediante orden ejecutiva del 25 de enero de 2017. En la actualidad sigue siendo un programa muy criticado, que causa miedo entre la comunidad migrante y que ha dado lugar a oposicià ³n de municipios e incluso estados en la forma de lo que se conoce como ciudades santuario. Qu son las ciudades santuario y cmo se relacionan con el programa Comunidades Seguras Uno de los temas migratorios ms controvertidos y debatidos en los Estados Unidos es el de las ciudades santuario, a las que sus crà ­ticos acusan de no cumplir con las leyes migratorias.   Para entender este asunto lo primero es saber de quà © realmente se est hablando. Hay que partir de que no hay una definicià ³n legal de lo que es una ciudad santuario, pero puede entenderse como tal a aquella  jurisdiccià ³n -estado, condado o ciudad, que limita su colaboracià ³n con las autoridades federales en materia de inmigracià ³n. Ese là ­mite puede estar declarado pà ºblicamente o puede ser algo que simplemente ocurre, es decir, es un asunto informal. En cuanto a las formas que puede tomar la falta de colaboracià ³n, à ©stas pueden ser muy variadas. Por ejemplo, la prohibicià ³n de que un funcionario pà ºblico municipal pregunte sobre el estatus migratorio de una persona. Otro ejemplo comà ºn es el de no compartir informacià ³n sobre datos en los que conste la situacià ³n de indocumentado de un migrante como es el caso de la Ciudad de Nueva York que no comparte lo que sabe sobre los solicitantes del I.D. de la ciudad. Pero quiz el ejemplo ms conocido y el que levanta ms crà ­ticas y que est directamente relacionado con el programa de Comunidades Seguras  es el de no cumplir con las peticiones de deteiners que emite el ICE solicitando a otra jurisdiccià ³n que retenga, por un plazo de 48 horas, a un migrante que tiene arrestado o detenido por otro asunto no relacionado con temas migratorios. Algunas ciudades santuario incumplen los deteiners siempre mientras que otras los ejecutan cuando el objeto del deteiner es un inmigrante con un delito en su rà ©cord.   En la actualidad, segà ºn el Inmigrant Legal Resource Center, hay ms de 300 jurisdicciones que en algà ºn grado pueden ser consideradas como ciudades santuario y han sido amenazadas con la retirada de fondos federales, en particular de subvenciones del Departamento de Justicia. Sin embargo, no es seguro de que se pueda aplicar este castigo y en la fecha en la que se escribe este artà ­culo est inmerso en una batalla legal de la que se desconoce cà ³mo puede finalizar. Qu se puede hacer Lo cierto es que estamos viviendo una à ©poca que causa gran ansiedad entre la comunidad migrante. Los residentes permanentes deberà ­an considerar convertirse en ciudadanos mediante naturalizacià ³n y evitar cualquier tipo de problemas que pueden dar lugar a su deportacià ³n. Los extranjeros con visa deben conocer los tà ©rminos de la misma y evitar violaciones migratorias. Y en cuanto a los migrantes indocumentados deben informarse sobre si existe alguna posibilidad real para arreglar su situacià ³n, deben conocer sus derechos si son parados por la autoridad y no mostrar ninguna documentacià ³n que pueda dar lugar a revelar que estatus, como por ejemplo la matrà ­cula consular. Finalmente, es siempre aconsejable que tengan a mano el telà ©fono de un abogado migratorio u organizacià ³n de apoyo a inmigrantes de confianza para comunicarse en el caso de problemas. Estar informados es siempre la mejor arma para estar preparados, defender los derechos que se tienen y evitar ser và ­ctimas de fraude por parte de personas inescrupulosas que toman ventaja de la situacià ³n de miedo en la que muchos migrantes viven en la actualidad. Este artà ­culo es informativo. No es asesorà ­a legal para ningà ºn caso en particular.

REFER TO OTHER INSTRUCTIONS FOR PROBLEM QUESTION WHICH NEEDS TO BE Essay

REFER TO OTHER INSTRUCTIONS FOR PROBLEM QUESTION WHICH NEEDS TO BE ANSWERED CONCERNING EU LAW-Principles of Direct Effect, Indirect Effect, State Liability and - Essay Example Van Gend, European Community regulations can and must be tried before national courts and therefore Eastern Interiors can bring action on refusal of license in UK courts. However since the UK Government in Tachographics has left the matter of implementation of EU regulations to individuals without any State intervention, it is not likely to interfere unless Eastern Interiors can demonstrate a discriminatory bias in the decision of the European Commission to refuse its license. The other Company does not have any grounds for appeal, since it does not even have a reply from the Commission. Action can be bought against EU regulations by a Member State by going in appeal to the ECJ, which is the only authority that can possibly over rule the decisions of the Commission. However in this instance, since only two companies are affected by the refusal/denial of license, it is unlikely that any appeal will be entertained by UK Courts. Through the concept of direct effect, member states are bo und to apply EU regulations in their entirety, and they cannot be implemented piece meal (See case 128/78 Commission v UK (1979) ECR 419). In the event of non compliance with the EU regulation, the UK may have to change its laws to accommodate EU Law (See the case of C-246/89R Commission v UK (1989). However this case concerns the refusal of licenses, for which restrictions on availability have already been specified, and since the regulation will be implemented in its entirety, the restriction on licenses and the right to refuse or deny a license as laid out in the Regulation, will have primary and predominant effect in the UK and individuals such as Eastern Interiors will have to accept and adhere to the terms of the Regulation. EU regulations are in general very detailed and unless any specific remedies are available to individuals under the terms of the regulation, it is unlikely that eastern Interiors or the other company can successfully seek remedy under EU law. In the case

Theories of Constructivism and Rational Choice Essay

Theories of Constructivism and Rational Choice - Essay Example This essay stresses that in both constructivism and rationalism, a lot of attention is paid to the interaction between the individual and the social structure but the notion is viewed from different lenses by the school of the thoughts. Constructivism has also tended to give more attention to the traditions and mutual understandings of legitimate behavior. On the other hand, this comes into clash with the perceptions propagated by rationalists who believe that the actors try to do the right thing rather instead of working for and reaping the most benefits from their given set of preferences. Constructivists do not give preference to structure over an agency or vice versa. However, this theory does not accept the notion of individualism which is widely accepted by rationalizing theorists. Constructivists have presented arguments against the individualistic ontology of rationalizing theorists; instead, constructivism has placed stress on social ontology. As the report highlights the aim of positivist theories is to imitate and reproduce in a similar form the procedures undertaken by natural sciences. This is done by reflecting upon and evaluating the effect of material sciences. Positivist theories are characterized by their capacity to take into account various features of international relations like the nature of interactions amongst states, the size of the army put into order by governments, the clash and balance of the authorities and the control of the states. On the same hand, the role of post-positivist epistemology comes into limelight. This epistemology refutes the notion that the social world can be investigated and studies upon for the purpose of gaining more insight into the dynamics of international relations by taking an  unbiased and value-free  approach. The concepts of neo-liberalism and neo-realism, as promoted by a number of theorists, are not granted credibility and substance for study of the social world. Th is follows that the rational choice theory and other theories that fall under the category of neo-liberalism and neo-realism are not a viable approach for knowing more about the social world in an academic way. Post-positivist epistemology  regards that these theories are not applicable for this purpose because the scientific method cannot be used for analyzing the interactions being carried out in social setups, and therefore a science relating to the international relations can never be established. One of the main differences between the two sets of theories is that while positivist theories, like neo-realism, present simple explanations, e.g. the rationales as for why and how power is to be used; post-positivist theories instead center on constitutive questions, like what exactly is meant by power, what builds it up, how it is experienced and reproduced. The rational choice theory   Evolution of Rational Choice Theory The rational choice theory is based on the views and conc epts of a man named Cesare Beccaria from the 1700s. Cruelty and harsh punishments were common in the period of the nineteenth century but Beccaria’s dedication to the field aided in eliminating such unjust practices. He believed

Persuasion In Business Communication English Language Essay

Persuasion In Business Communication English Language Essay Almost every communication in our life bears the element of persuasion. Persuasion is an important element of any business communication. The definition of persuasion. The definition of persuasive communication. Five stages of understanding of the speech by the audience implied by the persuasive communication. Three techniques that will make any business communication more persuasive: the message should be built around the other persons interests; the pronoun you should be used instead of I and me; different barriers to persuasiveness such as misspelled word and grammar mistakes should be eliminated. The importance of body language in making business communication persuasive should not be underestimated. Action points or specific tasks for the audience should be clarified. Conclusion Persuasion is a constituent part of every business communication. In order to persuade the audience some strategies should be put into practice and thus you will succeed. I wasnt a great communicator, but I communicated great things Ronald Reagan. All business communications, at least the majority of them, are persuasive and aimed at convincing the other people to think and to act as we would like them to. Almost everything of what we communicate contains the persuasion component in it. There is a simple example of this idea. Thus, the most intriguing words in English language I love you can be uttered self-sacrificing and self-serving. The self-sacrificing meaning presupposes that the person who utters these words wants to give something to the other person. But the self-serving meaning is the opposite one: it presupposes that the one who utters these words expects some profit from them from the other person. Persuasion is a very important element of any business communication. It can be used for various purposes: to convince someone in your point of view, to make someone change his or her ideas about something, to resolve disputes. Persuasive communications are not restricted to a definite sphere of business; they are common for all business industries. Thus, a politician may use persuasive strategies in order to influence voters to vote in his favor. Thereby, persuasion is an important concept to employ when endeavoring to alter the attitudes, beliefs and mindsets of others in order to encourage them to endorse your way of thinking (Wakeling 2010). Persuasion alongside with good negotiating skills will ensure that you get the best possible deal negotiating terms and contracts with clients and suppliers. There is one more definition of persuasion. Persuasion is a communicative process of altering the beliefs, attitudes, intentions or behavior of another by the conscious and unconscious use of words and non-verbal messages (Ilardo, 1981). Persuasive communication is any message that is indented to shape, reinforce, or change the responses of another, or others (Stiff, Mongeau, 2003). Persuasive speech is usually intended to influence both individuals and groups of people to accept a particular belief or position. The speech that is persuasive requires an intense listener focus and a clear understanding of the audience. Persuasive speech presupposes that the speaker should take the audience through five stages of understanding (Flacks, Rasberry, 1982): awareness of the problem; understanding the problem; understanding the proposed solution; visualization of the effects of the proposed solution; understanding how they, the audience, must act. So, first the audience should be introduces into the nature of the problem or situation. The speaker should give the concise statement of the problem from his or her point of view. It is very important that the relevance of the problem is shown to the audience; in other words, the way the problem can affect them. The speaker describes the possible solution to the problem and shows the audience how the suggested solution can be nefit them in particular. And finally, the speaker points out the aid that can be done by the audience, indicating the actions that must be taken. Considering the fact that everyone needs to convince other people in something, it is worth exploring three simple ideas that are easy to use (Abbott 2010). These ideas or techniques will definitely make any business communication situation more effective. First, one should always bear in mind that persuasive communication is always focused on the other person. Thus, when we write or speak, we should always have the other person in sight. One of the most important components of effective communication is to ensure the listener that he or she is an important part of your vision. Thus, using the word we instead of I and me will help to attract the listeners attention and to conciliate him or her. The person will get more involved in what you tell and thus you will have more influence over your listener. It would be wise to place yourself in the mindset of your audience and to identify what is the attitude of your audience towards what you are going to discuss with them. You will be able to use the information you get to identify how you can persuade your audience in your ideas. Thus, communication will definitely be more convincing when the message is built around the other person. So, if someone is to be convinced in something, our attention should be concentrated of this persons interests and response. You should address the issues in his or her terms in order to get the desired response. Thus, if you sell something you should think and talk about his or her benefits after buying this product but not about your income. Second, while persuading someone you should use persuasive words. Once it was already observed that our attention should focus on the other persons interest, we should thing over the choice of words while preparing a written document or a speech. Most of the persuasive expressions most frequently used in the business communication contain the pronoun you. And it is not occasionally. The reason to this frequent usage of the pronoun you is that most people consider this word to be the single most powerful word in their vocabularies, bettering even words like the classic words referring to the idea of getting something without paying and to having intimate relations (Abbott 2010). Besides, using this word helps you to focus your attention on the recipients interests and profits. Writing a letter or preparing a speech it is worth trying to use you in every paragraph. That will definitely add to the persuasiveness of your message in business communication. Third, it is necessary to eliminate various barriers to persuasiveness. It is useful to remember that no matter how good the products you try to sell are, some people just do not need them and therefore are not interested in the speeches dedicated to the usefulness of the product you sell. This point is worth remembering. However sometimes even if a person needs a product someone sells the incompetence of a manager can spoil everything. Thus, making your message persuasive youd better not forget to avoid spelling mistakes, grammar mistakes, missing or misplaced punctuation marks and many other writing sins. It may happen to every one of us in life, but if your intention is to persuade someone youd better avoid these things. Making mistakes, we distract our readers from the subject of the business communication and that undoubtedly reduces the power of persuasion. Besides, apart from the correct choice of words, you must be also sure to use the correct body language. The role of the body language in communication especially in business communication should not be underestimated. Body language is an important part of communication which can constitute 50% or more of what we are communicating (Using Body Language). Thus, be sure, you remember to use effective body language alongside with words, as your body can help you to gain attention of your audience and win their favor. Eye contact should be maintained and it is also appropriate to greet your audience with a firm hand shake (if the number of people you have to persuade is not too large). You should also stand up straight and avoid shifting from side to side. Confidence in your movements and words will make your audience believe you and thus you will be able to persuade them. Being persuasive also mean that you should clarify action point. You should give your audience action points or specific tasks to carry out if you want to be persuasive. Thus you will ensure them that they can act on what they were persuaded to do. Thus, if you are a manager who persuades a member of your work team to do some job, you should give him a deadline for his responsibilities. This will definitely ensure that you carried through your persuasive communication and met the objectives. To sum it up, the idea of persuasive business communication is that it should be thoroughly prepared beforehand according to various strategies and techniques. Thus there are three important techniques that may help to raise the persuasiveness of your messages in business communication. It is important to focus your attention on people receiving your message; it is necessary to use the pronoun you as frequently as possible; it is necessary to eliminate barriers that may lessen persuasiveness in business communication, such as grammar and spelling mistakes. Any of these techniques will do a lot to make any business communication more persuasive, but if all of them are used, you are sure to have successful negotiations. It is also important to think it over before the communication whether persuasion is the goal of your message, either directly or indirectly. If it is, then three techniques will do their work and provide you persuasive business communication. Besides, it is also worth to remember that body language influences persuasiveness in business communication very much. The unprepared written message or speech will never be persuasive. It should be definitely prepared. However, it is not impossible and if some efforts are put, it is really possible to make a business communication really persuasive.

Era of Good Feelings DBQ Essay

Throughout the course of history many campaigns and elections have changed and been influenced by the time period surrounding them. The participation in political campaigns and elections in the United States between 1815-1840 greatly changed due to the significant effects of the War of 1812. As a new era formed as a result of the war, change in our nations politics did too. This new era known as â€Å"the era of good feelings† paved the way for change within our nations elections and campaigns. Just as it had united the voters of America in the beginning, its decline resulted in a growing show of sectionalism in the voters throughout the country.The years following the War of 1812, marked the beginning of a influential era in history. The â€Å"Era of Good Feelings† directly resulted in the cease of the Federalist party, therefore leaving only one major party present throughout the nation. Since only one party stood, not much tension existed throughout Americas voters. Unity among voters however, did not last very long, just as the era had rapidly begun it came to and end as well. The election of 1824 marked a very significant election in history. Four candidates had arose from the one-party system still well intact.These four candidates were John Q. Adams, Andrew Jackson, Henry Clay and William Crawford. Since none won electoral majority the decision went to the house of representatives, where Clay used his influence to get Adams elected shortly after becoming president Clay is appointed as Secretary of State. This is well known as the â€Å"corrupt bargain†. Two elections later the successor of Andrew Jackson, Martin Van Buren states as written in document C â€Å"we can only restore a better state of things, by combining General Jackson’s personal popularity with the portion of old party feeling yet remaining†.Here he explains how he a future president, would like to follow the example of a very common man who was widely kn own as a war hero. This presents us with one of the first changes that took place concerning elections. The presidency of Andrew Jackson soon became well known since he had changed the game. Jackson did not come from a very highly educated family, he was a common man who had appealed to the people and won their votes. An additional policy of Andrew Jackson was his â€Å"spoils system† in which he hired trusted and loyal friends for his cabinet.This was a huge change to the system and to the traditional cabinets former presidents had. The former presidents had usually kept the previous representatives in their cabinet whereas Jackson only had loyal supporters as shown in the Democratic Party Ballot in document D. Thus, Jackson’s presidency could be negatively impacted since he would have an all biased cabinet that didn’t have an opposing view. This view can sometimes be necessary since the opposing ideas can benefit the people of the nation.A further action Presi dent Jackson takes concerning voter participation in the Presidential elections is extending the eligibility requirements in the voters. An example of this is shown in document A, the percent of eligible voters rose as the years went on. This brought huge change to the elections since now the presidential candidates had to address an even larger population of voters, contrary to how the population of eligibility was in the 1920s. Many men who did not own property in the 1920s or weren’t considered educated enough would not meet the requirements and therefore couldn’t cast a vote in the elections.Document B presents us with a great example from an excerpt from the proceedings and debates of a convention in New York. It is stated â€Å" we are no longer to remain plain and simple republics of farmers, we are fast becoming a great nation with great commerce, population.. †. Here we see how the people at the convention have realized how rapidly their nation is expan ding and how they have began to gain some equality such as a expanded voter eligibility.In summation, concerning the participation in elections in the United States, change was definitely brought about between 1815 and 1840. Regarding participation in campaigns, much change was brought about as well. Under the presidency of Andrew Jackson a new party began to form. This party, known as the Whigs, arouse as opponents of Jackson. They did not like his presidential actions, specifically they did not like that he had vetoed the bill to re charter the national bank.Document F presents us with the start of the Whig party rise. Frances Trollope, an English novelist and writer, states â€Å" Mr. Adams was out-voted for no other reason, that I could learn, but because â€Å"it was best to change† â€Å"Jackson forever! † was screamed from the mouths both drunk and sober till he was elected†. Here we see an unhappy voter who did not support Andrew Jackson or his voters. T hese are the people that joined together and formed the Whig party. With the rise of a second party system, campaign participation had changed.Now, contrary to before there was an opposing party that could sway the votes of other presidential candidates. Since two parties now had opposing campaigns media was on the rise as shown in the graph of document G. It shows us the number of different news papers published in the United States from 1775 to 1835. In 1775 only 31 had been published by 1789 it had increased to 91 and by 1835 only 60 years later 1,200 different newspapers were being published. This immense variety of news papers informed the people of America the views of each candidate throughout their campaign.In the years before this newspapers and media had not played such an important role in the politics and the peoples lives, many people in small populated places began to be more in tune to the campaigns. Lastly document I presents us with a cover of the â€Å"Hard Cider and Log Cabin Almanac† of June, 1840. This cover shows the first Whig representative to run for president along with his vice president as a running mate. This was a great change in the campaigns since now posters like these could be used in favor of the candidate supported in the place or against the candidate that was not supported there.In sum, concerning participation in campaigns, change was a major factor throughout the years 1815 to 1840. In conclusion, its clear to see that as time progresses, new eras and time periods change as well as influence the participation in the campaigns and elections. From the years 1815 to 1840 many new changes were made to the system of elections as well as to the way that voters became informed of the changing campaigns. Throughout history the face of many campaigns and elections has changed regarding the time period they took place in.

The Key to Successful Privately Funded Scholarships Essay Samples

The Key to Successful Privately Funded Scholarships Essay Samples The Good, the Bad and Privately Funded Scholarships Essay Samples Make certain that your font size is able to make your discussion effortless to read. Remember there are some instructions that ask you to use a specific structure or format. This format must be maintained. The general format of your essay, for example, font size and margins, will solely rely on the instructions offered to you. An example is offered below. The previous paragraph will act as your conclusion. Your next paragraph should contain supporting details that could further talk about the topic you've presented on the very first paragraph. The introductory paragraph should inform the audience what will be discussed in the principal body. Get the Scoop on Privately Funded Scholarships Essay Samples Before You're Too Late Getting into one of the greatest colleges is the initial step towards a prosperous career. Students basically have to write the method by which they implement their theoretical knowledge in practical life so as to attain success. After that, they can state why they have chosen this profession. The majority of the students aren't acquainted with that style. Start brainstorming now, and you might find yourself a winner! Being invited for a scholarship application is a wonderful experience that's why you ought to make the absolute most out of it. Scholarship sponsors start looking for applicants with vision and motivation, so they may ask about your targets and aspirations. Finalists will need to submit a self-descriptive essay to be able to compete for the award. Learn more on the subject of the Build U. Scholarship. The 5-Minute Rule for Privately Funded Scholarships Essay Samples Without knowing appropriate essay making, your likelihood of going into an excellent college are slim. What you will need is something which can help you to get in. One of the very first things which I have done so as to overcome the challenge of being a low-income student has been on the lookout for work. Each calendar year 1 topic is going to be posted. A Secret Weapon for Privately Funded Scholarships Essay Samples A well-written essay may be the most persuasive portion of a scholarship program, which explains why much time and attention needs to be put into its preparation. You may download one particular paper daily at no cost, or sha re your own writings and find an unlimited accessibility to the paper base. A sample is offered below for the better knowledge of students. Just use the search bar to put in your request and revel in sample papers accomplished by successful students. If you're not content with your paper, we'll refund your money. With this, you're going to be in a position to limit your ideas into key points that you want to highlight in the body of your essay. It is recommended to look for the one which has a great reputation and offers high-quality papers at inexpensive prices. Browse through our website to find out exactly what you should look out for before submitting applications, and try to remember that any scholarship search engines that request that you pay a fee are attempting to sell a good or support. Considering all the knowledge areas and tips that you're already mindful of in writing a scholarship letter, you are able to easily put together all of the info that you have to make sure you and your scholarship letter will stick out. Both of these points help them get a notion of the candidate. Although the terms scholarship'' and grant'' are frequently used interchangeably, there are some differences between them both. 3 schol arships awards will be granted dependent on the amount in the fund and the consequence of the investment the prior calendar year. The Benefits of Privately Funded Scholarships Essay Samples They basically suggest the following advice for composing a great scholarship essay. Thankfully, here are a few excellent examples of scholarship essays and formats which can help you enter the academy that you dream about. There are various letter documents and essay examples that are employed in the industry of education. Therefore, students want to pay attention in regards to formatting their scholarship essays. The very first step to any essay writing is to select a subject of interest. It's possible to add another paragraph if you believe that the second paragraph is not sufficient to present the topic. It's highly suggested that you outline an essay initially before finally writing its true content. These varieties of essays are guaranteed to doze off your readers. Without understanding the significance of the critical themes, it is not possible to compose an impeccable essay. A personal essay is a superb choice since it's usually accepted as a subject topic and very often it's the subject required. The ending of the essay should restate the major theme. An essay outline can help you organize the total structure of your essay. It's simple to point out an essay which has been written solely for the interest of it. Because your essay has to reveal a substantial portion of your life, make sure you wish to share it.